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Subject:

Re: Search engine referrals?

From:

Bryan Wills <[log in to unmask]>

Reply-To:

Museums Computer Group <[log in to unmask]>

Date:

Mon, 10 May 2010 10:59:53 +0100

Content-Type:

text/plain

Parts/Attachments:

Parts/Attachments

text/plain (145 lines)

Hi Gemma,

Yes as Brian mentioned the URL is very important to Google, and is one
of many factors that help page ranking.  But don't think you have to
change your CMS to get better URL's. We use index+ too and had a similar
issue with our collections online.

We now use a facility of our Apache Web server to mask a lot of these
additional URL values using the url rewriting facility ( Mod_Rewrite )

So for instance a similar page to yours will get displayed to a web
client as http://www.ltmcollection.org/posters/dates/dates-main.html. A
much more Google friendly URL.

Talk to System Simulation about achieving this or I am happy to show you
how it works here.

Bryan

Bryan Wills
Head of Digital Resources
London Transport Museum
39 Wellington Street,
Covent Garden, London WC2E 7BB
Tel: 020 7565 7288
Email: [log in to unmask]
http://www.ltmuseum.co.uk



-----Original Message-----
From: Museums Computer Group [mailto:[log in to unmask]] On Behalf Of
Brian Kelly
Sent: 10 May 2010 10:43
To: [log in to unmask]
Subject: Re: Search engine referrals?


Hi Gemma
   I think this is very low.
   A reason could be the URLs which you CMS generates.  Here's an
example of
one:
 
http://www.museumofcroydon.com/ixbin/indexplus?_IXFILE_=templates/page.h
tml&
_IXACTION_=file&_IXDB_=cat&_IXpage=Home&_IXSESSION_=F7T72coeHla

if I change the session id xxxxxx thus I get the same page:
http://www.museumofcroydon.com/ixbin/indexplus?_IXFILE_=templates/page.h
tml&
_IXACTION_=file&_IXDB_=cat&_IXpage=Home&_IXSESSION_=xxxxxxxx

Two URIs for the same resource, neither meaningful.  This dilutes Google
juice, makes it difficult to share resources, makes bookmaking
confusing, etc.

This page would be much better if it had the URI:
http://www.museumofcroydon.com/yourstories/

I think you need to change your CMS - not something easy to do, I'm
afraid.

Brian
--------------------------------
Brian Kelly
UKOLN, University of Bath, BATH, UK, BA2 7AY
Email: [log in to unmask]
Phone: +44 1225 383943
Web site: http://www.ukoln.ac.uk/
Blog: http://ukwebfocus.wordpress.com/
Twitter: http://twitter.com/briankelly/
Twitter (automated posts): http://twitter.com/ukwebfocus/




> -----Original Message-----
> From: Sturtridge, Gemma [mailto:[log in to unmask]]
> Sent: 07 May 2010 16:55
> Subject: Search engine referrals?
> 
> On analysing our web stats I was surprised that relatively few of our 
> visitors are referred to us by search engines, less than 20%
> 
> Can anyone give me an indication whether this is about normal or as I 
> suspect rather low?
> 
> Many thanks
> Gemma
> 
> Gemma Sturtridge
> Assistant Collections Officer
> Croydon Museum Service
> Community Services Department | Culture Division
> Room G11, Croydon Clocktower
> Katharine Street, Croydon, CR9 1ET
> 
> Tel: 020 8253 1026
> 
> www.museumofcroydon.com<http://www.museumofcroydon.com/> (Museum) 
> www.croydon.gov.uk/museums<http://www.croydon.gov.uk/leisure/museum/mu
> s
> eumofcroydon%20> (Council)
> 
> 
> ________________________________
> How might you spend ?1.5 million improving Croydon's parks? It's your 
> money, so tell us now - www.croydon.gov.uk/yourparks.
> 
> 
> Please use this web site address to view the Council's E-Mail 
> disclaimer - www.croydon.gov.uk/disclaimer/email.htm
> 
> ****************************************************************
> For mcg information visit the mcg website at 
> http://museumscomputergroup.org.uk/
> To manage your subscription to this email list visit 
> http://museumscomputergroup.org.uk/email-list/
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