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Subject:

Re: Video News Releases

From:

Mary <[log in to unmask]>

Reply-To:

psci-com: on public engagement with science

Date:

Tue, 6 Apr 2010 13:28:17 +0200

Content-Type:

text/plain

Parts/Attachments:

Parts/Attachments

text/plain (189 lines)

Dear Nancy,

Thanks a lot.   I think there is something interesting to watch, and it
could be done in such a way that language shouldn't be too much of a
problem.

But I am still wondering whether it would be better to try to pitch the
story to BBC World or APTV, for example, rather than spend a lot of money on
a VNR.    I also thought about YouTube but didn't know what sort of take-up
that would get, so it's useful to know.   The problem is that a very senior
and influential scientist has told the triallists that a VNR is the way to
go, so it's going to be difficult to disabuse them of this idea (even though
he is not an expert in communications........)

I'm going to see them on Thursday so I'll have a better idea of what's
possible after that, and may well come back to you

Very best wishes
Mary

Mary Rice
TÚl:  +33 (0)3 21 82 54 44
Fax : +33 (0)3 21 17 31 54
Mobile: +33 (0)6 68 93 06 50
 
-----Original Message-----
From: psci-com: on public engagement with science
[mailto:[log in to unmask]] On Behalf Of Nancy Mendoza (SO)
Sent: mardi 6 avril 2010 09:06
To: [log in to unmask]
Subject: Re: [PSCI-COM] Video News Releases

Hi Mary,

We have done a bit of this sort of thing...

This may sound like a very obvious thing to say, but just as if you were
pitching something for TV, you do need to ask yourself 'is there something
interesting to watch here?' And if you're not sure, don't do it!

We've had some success with short packages of around 3 minutes, which we put
on our website and on YouTube and then news outlets have embedded the whole
package in their site (either from YouTube code or we provide the file). We
usually produce these ourselves using kit that is up to producing ok
broadcast quality but not HD. We've got our own kit but you can also hire
it. 

In our experience this works for print outlets who are looking to enrich a
web version of a story e.g.
http://www.guardian.co.uk/science/2010/feb/03/good-guys-draw-faster-gunfight
s and http://news.sciencemag.org/sciencenow/2008/10/10-01.html but it
doesn't work for BBC news website or for TV.

BBC and other TV news will still want to do their own filming. However, we
have occasionally provided b-roll footage for BBC news website and also BBC
and ITV local news. They then do their own interview with the scientist and
cut in our b-roll.

Of course the other reason to do VNR is if you have access to b-roll that a
news outlet cannot possibly get e.g. Footage from a microscope or a remote
field station...

Hope that helps - happy to chat off line.

Nancy
 

----------------------
Nancy Mendoza
Senior Media Officer
BBSRC
Tel: 01793 413355
Mobile: 07785 710 536

Email sent from my BlackBerry

----- Original Message -----
From: psci-com: on public engagement with science <[log in to unmask]>
To: [log in to unmask] <[log in to unmask]>
Sent: Thu Apr 01 10:27:13 2010
Subject: [PSCI-COM] Video News Releases

I will soon begin working on the dissemination of the results of a big
international clinical trial with an important, simple health message.
The trial co-ordinators are thinking about producing a video news release to
ensure that the message gets out as widely as possible.

I have doubts about this on grounds of cost, and also because I think that
VNRs have a reputation for pushing a particular line without being
objective.   I wonder how much this influences their use by mainstream TV
stations.  

It will be most important to get the message across in developing countries.
I would prefer to try to get someone like BBC World TV to cover it and
perhaps put something on You Tube, but I'm not sure whether the audience
reached would be the same, better, or worse as that which might be covered
by a VNR.

Does anyone have views on/experience of VNRs?   

Thanks in advance
Mary


Mary Rice

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