Perhaps another way to carry out evaluation at this early stage is to analyse information from Gowalla or 4Square the 'Check-in games'. Most users on FB and the check-in providers use the same name so there might be a way of beginning to see if there are similar people visiting virtually and in reality.
Mark Macleod, Membership Development Manager
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Museums Galleries Scotland, 1 Papermill Wynd, McDonald Road, Edinburgh, EH7 4QL
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-----Original Message-----
From: Museums Computer Group [mailto:[log in to unmask]] On Behalf Of Claire Welsby
Sent: 22 April 2010 10:21
To: [log in to unmask]
Subject: Re: Museum facebook evaluation
Hi everyone,
At Kew, we're measuring the impact of our Facebook presence in a number of different ways. It's part of a broader piece of analysis work that we do on a monthly basis across all our official social media channels (Facebbok, twitter, YouTube and Flickr)
They key tools we use for measuring the impact of our Facebook Fan page are:
* Facebook insights - measure fan growth, demographics (age, gender), Fan distribution (where they live in the world)
* Google analytics - measuring website referrals from Facebook
* Facebook have also started to send monthly emails to Fan page owner with 'interaction data' incl. number of views, number of ew fans, number of likes, number of comments etc. This has proved really useful and saves a lot of time.
Please do get in touch if you'd like to find out more about what we're doing. I plan to do a follow up blog post on this issue shortly. Here's a related (previous) post that may be of interest.
http://digitaladventures.wordpress.com/2009/11/18/kew-goes-to-measurement-camp/
Claire Welsby
Senior Producer, Digital at Kew
________________________________________
From: Museums Computer Group [[log in to unmask]] On Behalf Of Paul Connell [[log in to unmask]]
Sent: 22 April 2010 08:17
To: [log in to unmask]
Subject: Re: Museum facebook evaluation
I was interested to find out at a meeting I attended yesterday, that certain museums in our area of the world ban their staff from using facebook, even as a private individual. So there is an interesting case of double standards here when it is both an advertising medium - and a force of control!
Paul Connell
Assistant Curator
Chippenham Museum & Heritage Centre
-----Original Message-----
From: Museums Computer Group [mailto:[log in to unmask]] On Behalf Of Tehmina Goskar
Sent: 21 April 2010 09:52
To: [log in to unmask]
Subject: Museum facebook evaluation
Dear group,
Does anyone know of any thorough evaluation of the impact of museum/cultural
organisation related facebook pages? What I am interested to know is whether
from a mere presence on facebook to fully utilising all its tools, does it
convert to greater awareness of organisations, collections, exhibitions or
campaigns? Does it convert to more effective learning provision? Does it
make more people come through the door? How has these been measured?
Does this data exist yet? Particularly for smaller to medium museums, as
opposed to big name nationals.
Any information would be very much appreciated.
With all good wishes,
Tehmina
--
Dr Tehmina Goskar, MA AMA
[log in to unmask]
Visiting Fellow, School of Humanities, University of Southampton
Historical and Museum Research
Web Communication and Learning Development
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To manage your subscription to this email list visit
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