Places still available:
Effective Journals Marketing
Wednesday 9 June 2010, London
Delegate comments:
'Perfect. Nothing was too complicated and I learnt an awful lot. Each session was v.
informative & 2 workshops worked perfectly. The information packs were v. thorough and
the handouts were ideal.'
Dayner Proudfoot, The Institute of Engineering & Technology
'The diversity of attendees was very useful and the teachers were great at sharing
their experiences. Both teachers were excellent.' Julia Ulrich, Walter de Gruyter
'Very good content, excellent delivery, good ideas for marketing journals
successfully. Hopefully ours will be successful too.' Hoey Voong, The Institute of
Engineering & Technology
'There was a good mixture of things I didn't know, things I was aware of and things I
suspected, but good to have them confirmed. Overall, very well thought-out, pitched
at the right level and a good mix of exercises and teaching.' Sophia Blackwell, Taylor
& Francis-Routledge
'Clear and easy to understand with course leaders expanding on topics as neccesary.
Lots of supplementary material and slides clear and useful to have. Interesting and
insightful course.' Danielle Snijder, Taylor and Francis
Overview:
The journals market is becoming more competitive. New business models are being
introduced and technology is creating new marketing opportunities and challenges. It's
hard to stay on top of all the changes and to know how best to apply marketing theory
in this dynamic environment. This course meets these challenges and offers delegates a
hands-on experience in the form of an interactive workshop. The course will use a
variety of methods, including case studies, to examine some of the hot topics (such as
Open Access) in the marketplace and review how to apply marketing techniques to
generate sales and submissions.
Programme:
* Changing business models: their impact on marketing activities and messages
* Changing products: what do customers want? Market research techniques
* Changing customers: new markets, personalization and community building
* Changing organizations: new competitors, brand, positioning
* Extending the marketing toolkit: search engines, RSS, OpenURL, interlinking,
viral marketing
Learning objectives - by the end of the course delegates will be able to:
Understand the environment in which they operate as marketers and the impact that this
has on their strategies; use the full marketing toolkit in the most effective ways;
assess customer needs, and make appropriate changes
to their products and marketing messages.
Who should attend:
This course is an ideal next step for marketing professionals who have attended the
ALPSP Introduction to Journals Marketing course or have had several years' experience
of putting these principles into practice but are now looking to expand their
marketing skills.
Further information at: http://www.alpsp.org/ngen_public/article.asp?aid=145120
<http://www.alpsp.org/ngen_public/article.asp?aid=145120>
Other forthcoming events:
Getting the most from Journal Publicity:
http://www.alpsp.org/ngen_public/article.asp?aid=145124
<http://www.alpsp.org/ngen_public/article.asp?aid=145124>
Creating High Impact Marketing:
http://www.alpsp.org/ngen_public/article.asp?aid=145156
Commissioning Book and Journal Content -
http://www.alpsp.org/ngen_public/article.asp?aid=145101
Effective Journal Editorial Management -
http://www.alpsp.org/ngen_public/article.asp?aid=145106
Project Management for Publishing -
http://www.alpsp.org/ngen_public/article.asp?aid=144336
<http://www.alpsp.org/ngen_public/article.asp?aid=144336>
Barbara Holmes
Training Administrator
Association of Learned and Professional Society Publishers
Email: [log in to unmask] <mailto:[log in to unmask]>
Tel: +44 (0) 1993 772 727
Follow us on Twitter at #alpsp
ALPSP Web Site: www.alpsp.org <http://www.alpsp.org/>
ALPSP is a Company limited by guarantee and incorporated in England and Wales
Registration Number:4081634.
Registered Office: 1-3 Ship Street, Shoreham-by-Sea, West Sussex BN43 5DH UK
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