**Apologies for cross-posting**
Counting on Statistics for Market Research: finding, evaluating and
using resources
to be held in the
Netskills Training Suite, University of Newcastle
Wednesday, 21st April 2010, 9.30 - 16.30
Finding reliable statistics, industry and market data that exactly meet
your needs can be difficult at the best of times. Free information, if
it is available, may have to be gathered from multiple sources and even
priced services have their limitations and drawbacks. This one day
workshop gives practical guidance on how to find and evaluate web based
statistical information and market research. Social and professional
networking services such as blogs, Facebook, LinkedIn and Twitter are
considered both as sources of information and as a means of identifying
real people who can help you. It will also look at options for gathering
your own data.
Topics will include:
* Introduction to the different types of market research
* Key starting points and where to look for free statistics
* Tips and tricks on using search engines more effectively to find
information
* Specialist industry and market data research tools
* Priced services: content aggregators versus individual
publishers
* Using Web 2.0 and social/professional networks
* Gathering your own statistics: creating surveys online and
commissioning bespoke research
* Criteria for assessing and evaluating the quality of the
information
A significant part of the day will be taken up with practical sessions;
exercises will be provided but participants are free to try out searches
of their own. This workshop is suitable for all levels of experience.
The techniques and approaches covered can be applied to all subject
areas.
Course Presenter: Karen Blakeman trained and worked as a scientist
before becoming an information professional. She has been an independent
consultant since1989 and provides training and consultancy on finding,
evaluating and managing electronic information resources; searching the
Internet; Web 2.0 and social/professional networks. Her clients include
organisations in the private, public and academic sectors. She is an
Honorary Fellow of CILIP - Chartered Institute of Library and
Information Professionals, an active member of the UK e-Information
Group (UKeiG), and a member of the Association of Independent
Information Professionals (AIIP).She edits and publishes an electronic
newsletter called Tales from the Terminal Room and her blog
(http://www.rba.co.uk/wordpress/) reviews recent developments and new
services in the world of search and business information.
To register your interest in this meeting, reserve a place, or request
further details, please email [log in to unmask] Further details and
booking forms are available via the UKeiG website at www.ukeig.org.uk.
Megan Roberts
UKeiG PR & Marketing
LinkedIn: http://www.linkedin.com/in/meganjayneroberts
Skype: meganjayneroberts
Twitter: MeganJRoberts
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Library and Information Professionals.
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