Places are available:
Taking eBooks to Market
Tuesday 11 May 2010, London
Delegate comments from other ALPSP courses:
'Course material - Excellent! It was great to have all the information immediately
accessible online and certainly an appropriate medium for the course ... The
instructors did really well to cover a great range of topics in an interesting and
informative manner.... I had a really enjoyable day and learnt a great deal about the
technologies and tools available that can be applied to a journal publishing
environment. Many Thanks!'
R. Walton, PLoS
This course aims to provide guidance on the most effective routes to market, for
smaller publishers who intend to make digital versions of their books available, or
are already doing so. It will take an interactive, group-led approach to solving
problems and/or identifying opportunities around each of the questions listed below:
. What content do you have already (i.e. subject areas, types of books,
frontlist/backlist) and what might the best online business models be for these
different content types? What should go online first?
. How should you mitigate risks like piracy and potential loss of print revenue?
How significant are these risks?
. What rights implications are there likely to be?
. What technical issues (e.g. formats, metadata, functionality, security) will
you need to address?
. Should you develop your own delivery platform, use a platform provider or opt
for aggregators' services? If the latter, which ones?
. What sales and marketing strategies should you adopt for online book content?
Is the market different from print, and if so in what ways?
. If you sell online journals already, can you deliver ebooks in a similar way?
. Will you get a good return on your investment, and how quickly?
. Are there any new opportunities for print book sales?
. From digitised books to content born online - what's next?
Who should attend:
If you work in editorial, sales, marketing or any position concerned with strategies
to take your book content to market, then this course is for you.
Further information at: http://www.alpsp.org/ngen_public/article.asp?aid=144415
All of our 2010 training courses are available on www.alpsp-training.org
NEW 2010 Courses:
Citation Analysis for Publishers:
Getting the Most from Journal Publicity:
Project Management for Publishing:
Web 2.0: Online communities and social media:
Introduction to Journals Publishing:
lis-e-resources is a UKSG list - http://www.uksg.org/serials
UKSG groups also available on Facebook and LinkedIn