**Apologies for cross-posting**
Counting on Statistics for Market Research: finding, evaluating and using
resources
to be held in the
Netskills Training Suite, University of Newcastle Wednesday, 21st April 2010,
9.30 - 16.30
Finding reliable statistics, industry and market data that exactly meet your
needs can be difficult at the best of times. Free information, if it is available,
may have to be gathered from multiple sources and even priced services have
their limitations and drawbacks. This one day workshop gives practical
guidance on how to find and evaluate web based statistical information and
market research. Social and professional networking services such as blogs,
Facebook, LinkedIn and Twitter are considered both as sources of information
and as a means of identifying real people who can help you. It will also look at
options for gathering your own data.
Topics will include:
* Introduction to the different types of market research
* Key starting points and where to look for free statistics
* Tips and tricks on using search engines more effectively to find
information
* Specialist industry and market data research tools
* Priced services: content aggregators versus individual
publishers
* Using Web 2.0 and social/professional networks
* Gathering your own statistics: creating surveys online and
commissioning bespoke research
* Criteria for assessing and evaluating the quality of the
information
A significant part of the day will be taken up with practical sessions; exercises
will be provided but participants are free to try out searches of their own. This
workshop is suitable for all levels of experience.
The techniques and approaches covered can be applied to all subject areas.
Course Presenter: Karen Blakeman trained and worked as a scientist before
becoming an information professional. She has been an independent consultant
since1989 and provides training and consultancy on finding, evaluating and
managing electronic information resources; searching the Internet; Web 2.0
and social/professional networks. Her clients include organisations in the
private, public and academic sectors. She is an Honorary Fellow of CILIP -
Chartered Institute of Library and Information Professionals, an active member
of the UK e-Information Group (UKeiG), and a member of the Association of
Independent Information Professionals (AIIP).She edits and publishes an
electronic newsletter called Tales from the Terminal Room and her blog
(http://www.rba.co.uk/wordpress/) reviews recent developments and new
services in the world of search and business information.
To register your interest in this meeting, reserve a place, or request further
details, please email [log in to unmask] Further details and booking forms
are available via the UKeiG website at www.ukeig.org.uk.
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