--- Apologies for cross-posting---

Why successful radio managers do the things they do

A valuable guide to managing radio stations, first launched as a 
download last year, has now been made available as a paperback book.

“Managing Radio” is the first detailed and comprehensive practical guide 
to all the essential elements of managing radio stations. It covers the 
management of commercial, public service and community radio stations 
and the wide range of new DAB, online, web and independent production 
opportunities.

A useful text for students studying the theory and practice of managing 
radio, it is also an authoritative hands-on guide to setting up a 
station or radio service from scratch. It explores how to create 
sustainable radio through managing for profit, public service or the 
participation of the audience in all parts of the station.

“Managing Radio” provides useful practical advice, examples of 
contemporary radio management practices and case studies of radio 
management in action, backed up with references to wider academic 
reading in media, business and cultural studies.

Editor Brian Lister explained that the publication grew out of a 
collaborative project between three authors who have worked together on 
radio management courses for Sunderland University's successful MA in 
Radio Production and Management: “The book was originally commissioned 
by a major academic publisher, but when they pulled out last year we 
decided to publish the work ourselves.

The authors include Caroline Mitchell who is Senior Lecturer in Radio at 
the University of Sunderland and a trainer and consultant in community 
media. She was previously Head of Radio at the University where she 
established the MA in Radio (Production and Management). She has 
produced research publications in the area of radio studies, women and 
radio and community radio and has over 20 years experience of advising 
community radio groups in the area of radio training and setting up 
participatory radio station structures and programming.

Dr. Anthony O'Shea is Senior Lecturer in Organisational Studies and 
Organisational Theory, University of Sunderland, UK. He has published 
widely in the area of organisational studies, organisational theory and 
critical management studies and collaborated on conference papers in 
radio management.

Brian Lister is a well-known commercial radio manager of many years 
standing, a consultant and trainer who has also aided numerous groups to 
gain commercial and community radio licences. He is also a visiting 
lecturer in radio production and management at the University of 
Sunderland.

For more information and to order the book on-line follow go to:
http://www.soundconcepts.ltd.uk/managingradio.


Editor - for more details please contact:
Brian Lister
M: 07979 853990
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