Digital Strategy: get digital across your organisation and stay that way
Date: Wednesday 10th February 2010
Time: 09:15 - 17:00
Venue: MLA London, 4th Floor, 53-56 Great Sutton Street, London EC1V 0DG
Are you aware that your website is lagging behind the rest? Still sticking labels on hundreds of envelopes rather than using e-fliers? Feeling like a digital dinosaur but not sure where to start? This course will give you a solid overview of all things digital and why and how you can use them.
This course will cover;
· How to refocus your organisational aims and goals within a digital context and translate them into digital objectives
· How could what you do be extended in digital terms?
· Ensuring you reach key demographics, your audiences and beneficiaries with maximum online impact
· Translating what you do and what you have into digital content and maximising its use
· Creating and using a digital communications strategy incorporating podcasting, blogging, e-communications and other relevant media
· Creating live blogs and commenting on them in groups
· Looking at the impact of digital activity across the organisation and getting buy-in from every level from trustees to volunteers; use of evidence and statistics to demonstrate relevance and importance of digital activity
· An outline plan for a digital strategy and key next steps
You'll leave this course with an understanding of why taking the digital initiative is important and a good overview of the digital world. This will enable you to implement a digital way of 'thinking and doing' across your organisation rather than a digital sticking plaster and allow you to explore the digital world from a solid base of understanding.
Trainer: Stuart Silver, the::hub
Price: £140 (+VAT) per delegate; cost includes all course papers, refreshments, and lunch.
Bookings: Download a booking form <http://www.mlalondon.org.uk/uploads/documents/WFD_Booking_Form_2009.doc> for MLA London's training courses or contact Sarah on 020 7549 1712 or [log in to unmask] to request a form via email.
MLA London's booking terms and conditions have changed. Please read the booking form carefully.
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