QUALITATIVE RESEARCH FOR WEB 2.0/3.0: THE NEXT LEAP!
25 & 26 March 2010, Berlin
The qualitative research landscape has evolved dramatically since the
inception of Web 2.0/3.0. Researchers and practitioners can now perform
qualitative research using online communities (MROCs), focus groups, blogs,
ethnographies as well as on social networking platforms.
The international conference on Qualitative Research in Web 2.0/3.0
(QRWEB2010) will be held on the 25 & 26 March 2010 in Berlin. This unique
and highly interactive event will bring together top academics and industry
practitioners to discuss and brainstorm the latest online methodologies for
Link to event website: http://www.merlien.org/upcoming-events/qrweb2010.html
Programme highlights include:
*Evaluating the rules and tools of qualitative research in Web 2.0/3.0
*Designing and executing successful large-scale online qualitative research
*Developing engaging online market research communities for qualitative research
*Implementing successful qualitative research studies using social media tools
*Understanding when to use online methods over traditional offline methods
*Integrating Web 2.0/3.0 into traditional qualitative research: what needs
to be adapted?
*Discussing best practices in moderating online focus groups on the web
*Assessing ethical and practical dangers of research using social media
*Developing participant recruitment strategies: what are the challenges and
*Assessing the validity of online qualitative research: what are the
*Web 2.0 user-generated analysis and its contribution to qualitative
*Keeping stakeholders engaged: how to keep clients and observers involved in
your online research
With thought leaders and experts in online qualitative research - Ray
Poynter (UK) - Silvana di Gregorio (UK) - Jeff Walkowski (US) - Jim Longo
(US) - Susanne Friese (DE) - Frank-Thomas Naether (DE) - Jerry van Leeuwen
(NL) - Ilka Kuhagen (DE), Guendalina Graffigna (IT) and many more...
Take advantage of this unique opportunity to discuss best practices with
your peers in an informal, highly interactive and fun networking environment.
Early-Bird Registration is now open! To benefit from the early-bird
discount, please register online before 1 February at our website below:
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Conference Director, Europe
Tel: +31 6 34345901 Fax: +31 10 751 2281
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