Colleagues/

A New Book That I Believe Has Broad Application To A Variety Of Museum
Programs and Services

/Gerry

Jason Griffey / Neal-Schuman / 2010  /  ISBN: 9781555707118  /  6x9 /
125 pp.  / $55.00

Mobile technology is fast becoming the preferred method for connecting to
the Internet, especially for people on the go. Librarians must keep pace
with this trend and integrate themselves into the mobile realm if they wish
to deliver enhanced user services. Mobile Technology and Libraries is a
practical, easy-to-follow new resource that will walk you through the
start-to-finish steps for strengthening your library’s mobile presence.

Author Jason Griffey outlines the different mobile platforms, devices, and
services, and shows you how to create mobile library websites and implement
a number of important developments including mobile reference and SMS. He
also explains how the various affected parts of the library –reference, I.T.
circulation--can work together. You’ll learn techniques for marketing and
measuring your services, and best practices to follow during planning,
implementation, and evaluation.

This highly practical new Tech Set title will help both novice and
experienced librarians embrace these crucial new technologies and stay
relevant in an increasingly mobile society.

Table of Contents

Preface

Acknowledgements

Chapter 1: Introduction: Mobile Technology Basics > •Definition and Examples
/ •Importance to Libraries •Platforms

Chapter 2: Planning >  •Become Part of Your Patron’s Information Ecosystem /
•Get Staff Buy-In •Explore the Uses of Mobile Technologies

Chapter  3: Implementation > •Create a Mobile Library Website > •Make Your
OPAC Mobile / •Create Portable Instructional Resources / •Offer Mobile
Library Tours / •Offer Mobile Collections / •Provide SMS Services in Your
Library / •Explore Other Implementation Ideas

Chapter 4: Marketing >  •Get the Word Out /  •Promote Open Communication

Chapter 5: Best Practices > •Establish Mobile Reference Services / •Make
Your Services Simple

Chapter 6: Measures of Success > •Track Services / •Ask Questions

Conclusion / Bibliography and Recommended Reading / Index

About the Author

Preface

Worldwide mobile telephone subscriptions reached 3.3 billion – equivalent to
half the global population. In over 50 countries, cell
phone penetration (the number of cell phones per person) is above 100%. By
2010, 90% of the world’s population will have access to a
cell phone signal.These statistics are indicative of a major shift in the
way that the world interacts with information, and illustrate the
next real paradigm shift in information gathering, use, and sharing. As
phones become more and more capable, fewer and fewer people find the need to
connect with their infosphere via computer. Instead, the majority of people
use a cell phone as their primary interface for surfing the web, listening
to music, watching television, reading books, and communicating with
friends. The mobile phone has become, over the last 10 years, one of the
major methods by which people interact with information around the world.
Librarians need to be aware of these changes, peer forward, and prepare for
the future of library mobile interaction.

Mobile Technology and Libraries will help integrate your library into the
mobile revolution, showing you the steps to development a mobile library
website, reach library patrons in a new and exciting way, as well as use
Short Message Services (SMS) communication. The book is aimed at librarians
just beginning to step foot into the mobile environment, but will include
code samples and other technical information that will assist in more
advanced development of mobile systems. The book will also speak to the
various functional parts of the library, demonstrating places in public
services that mobile technology is applicable, as well as provide the recipe
for the production of services used by information technology librarians. At
the conclusion of this book, you will be able to launch your library into
the mobile realm.

Chapter One begins with an introduction of mobile technology in libraries
and a discussion on what mobile technology is and why it is
important to libraries. Chapter Two discusses the topic of planning,
including learning the major and minor platforms, cell phone types,
and other mobile related services. Chapter Three covers how to implement a
mobile technology plan, including what to know about
mobile services, why your library should go mobile along with tips for
getting buy-in. Chapter Four covers mobile services marketing
techniques. Chapter Five covers general best practices, while Chapter Six
covers measuring the success of your library’s mobile services and how to
build off one success and into another.

Mobile Technology in Libraries is designed to help put librarians ahead of
the technology curve and integrate the new mobile movement
into their everyday services.

Links To > Source > TOC-Preface > Review Available At

[ http://tinyurl.com/yctn9vh ]

Regards,

/Gerry

Gerry McKiernan
Associate Professor
Science and Technology Librarian
Iowa State University Library
Ames IA 50011

Follow Me On Twitter > http://twitter.com/GMcKBlogs

"The Truth ?, You Can't Handle The Truth !" > "It's All A Battle Of Ideas
... ."

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