Places still available:
Strategic Journals Finance
Tuesday 9 March 2010, London
Delegate comments:
'Best external training course I have done. Extremely well pitched for managers of
journal portfolios with no formal economics/accountancy training.' Richard Hughes,
Informa Healthcare
'Right mix of new information and reapplication of existing knowledge.' Andy Flower,
Cambridge University Press
'Small group (7) was great for discussion and exercises also we all had varied
backgrounds.' Claire Bedrock, IOP Publishing
'Excellent content that really fit my needs....Very helpful and useful. Martin was an
excellent teacher and worked effectively with the course material.' Paul Hoffman,
Wiley-Blackwell
Overview:
Strategic Journals Finance will be of importance to middle and senior publishing
managers, who meet a multiplicity of financial problems in managing a journals
portfolio. The aim of the course is to introduce finance and accounting problems that
managers face at senior level, and to enable them to feel at ease working with finance
and accounting experts.
Programme:
* Portfolio risk management: including attitude to risk, balancing society
versus proprietary and new versus mature journals, currency exposure
* Decision making: including project appraisal, net present value, investment
decisions, product & company valuation
* Understanding the competitive environment: including Porter's Five Forces,
pricing policy, strategic issues
* Electronic business models: including print versus electronic, e-only,
pay-per-view, licensing
Learning objectives - by the end of the course delegates will be able to:
Appreciate the financial strategy issues that affect journals and organizations;
understand the relevance of finance and accounting both within the organization and to
stakeholders; undertake a financial analysis of a journal or portfolio and interpret
the results in the context of strategic and investment decisions; make investment and
financing decisions; be aware of the financial choices available to organizations;
assess the financial risks that journals face; and understand how organizations
measure financial performance internally and how their financial performance is
assessed by stakeholders.
Who should attend:
This level 2 course is aimed at experienced journal publishing managers, publishing
editors and publishers responsible for the financial growth strategy of their
portfolio. Also financial controllers supporting journals will benefit. Ideally
delegates will have had direct experience of some or all of the following: journal
acquisition, proprietary journal/portfolio purchasing. Journal/portfolio sale,
long-term budget setting; contract negotiation & agreement; establishing joint
ventures; presenting business strategies at senior level.
Further information at: http://www.alpsp.org/ngen_public/article.asp?aid=145163
<http://www.alpsp.org/ngen_public/article.asp?aid=145163>
Other forthcoming events:
Project Management for Publishing -
http://www.alpsp.org/ngen_public/article.asp?aid=144329
<http://www.alpsp.org/ngen_public/article.asp?aid=144329>
Commissioning Book and Journal Content -
http://www.alpsp.org/ngen_public/article.asp?aid=145101
Journal Development - http://www.alpsp.org/ngen_public/article.asp?aid=145088
Barbara Holmes
Training Administrator
Association of Learned and Professional Society Publishers
Email: [log in to unmask] <mailto:[log in to unmask]>
Tel: +44 (0) 1993 772 727
ALPSP Web Site: www.alpsp.org <http://www.alpsp.org/>
ALPSP is a Company limited by guarantee and incorporated in England and Wales
Registration Number:4081634.
Registered Office: 1-3 Ship Street, Shoreham-by-Sea, West Sussex BN43 5DH UK
|