Places still available but please note that this course is booking up fast:
Introduction to Journals Marketing
Tuesday 2 March 2010, London
Delegate comments:
'Came at it as a beginner, felt stretched, good'
Matt Broadhead, European Respiratory Society
'Pitched at all levels - very good. Really useful for me and interesting too.'
Clare Hooper, Liverpool University Press
'Very full course; really appreciated extra follow-up material included with packs.'
Alison Darnforth, British Sociological Association
'Very useful insight into marketing techniques.' Joanna Harries, The Royal Society
'A good general introduction which sparked some new ideas for me to implement.'
Suzanne Abbott, The Royal Society
'Everything clear and concise with more indepth information to take away and read.
Really useful and interesting discussions generated.' Emma Barnes, Earthscan
'Very rich explanations and relevant practice.' Sebastien Riault, Armand Colin
'A good step by step buide to the world of journals marketing. Really excellent
delivery from the course tutor.' Iain Tessier, Emerald Group Publishing.
'Excellent!' Susie Kaul, The Royal Society
'Really relevant to everything I do on a daily basis.' Alison Holgate, Maney
Publishing
'Very helpful - thank you.' M. Lawrence, Emerald
'Really helpful and directly applicable.' Emily Weiner, Future Science Group
'Good discussion where delegates could share experiences and examples', R. Allison,
OUP
'Informative and engaging' N. Byrne, Thomas Telford
Overview:
This course provides an introduction to the changing and challenging role of promoting
journals in today's market. Expectations of editorial boards can be high, and
marketing staff need to be able to produce a plan, which is impressive to editors,
delivers results and is achievable. Delegates will discuss a variety of promotional
ideas and put them to the test by working on a case study.
Programme:
* The changing market for journals - overview of how libraries, subscription
agents, academics and publishers interact and the latest market trends
* Marketing plans - key stages of planning and implementing a promotional plan
(setting objectives, identifying the market and appropriate strategies)
* The marketing toolkit - what is available and when to use it (direct mail,
email, web, conferences, advertising, etc)
* Monitoring results and how to measure success
Learning objectives - by the end of the course delegates will be able to:
understand how the marketing mix works most effectively in journals marketing; review
and discuss hot topics affecting journals publishing and marketing today; understand
the benefits of a good marketing plan, both
for sound decision-making and personal time management; develop confidence in working
more proactively with in-house and external editors; and apply this in a practical
planning case study exercise with other participants.
Who should attend:
Those with new responsibility for marketing journals, whether in a large publishing
house where journals are only part of the activity, or a small association publishing
primarily for its membership. The contemporary nature of the course also makes it an
excellent refresher on best practice in promoting journals today.
Courses for 2010 are on our web site at: www.alpsp-training.org
<http://www.alpsp-training.org/>
New Courses for 2010:
Web 2.0: Online communities and social media:
http://www.alpsp.org/ngen_public/article.asp?aid=144317
<http://www.alpsp.org/ngen_public/article.asp?aid=144317>
Taking eBooks to Marketing: http://www.alpsp.org/ngen_public/article.asp?aid=144415
<http://www.alpsp.org/ngen_public/article.asp?aid=144415>
Citation Analysis for Publishers:
http://www.alpsp.org/ngen_public/article.asp?aid=145170
Barbara Holmes
Training Administrator
Association of Learned and Professional Society Publishers
Email: [log in to unmask] <mailto:[log in to unmask]>
Tel: +44 (0) 1993 772 727
ALPSP Web Site: www.alpsp.org <http://www.alpsp.org/>
ALPSP is a Company limited by guarantee and incorporated in England and Wales
Registration Number:4081634.
Registered Office: 1-3 Ship Street, Shoreham-by-Sea, West Sussex BN43 5DH UK
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