My 2p (again)...
I guess there is no 'wrong' or 'right' answer, depending on the situation...
But as someone who runs both types of account (multiple people from a single
account, and multiple people from multiple accounts in the same
organisation), I'd say that it depends on the topic/focus of the account.
People generally 'follow' a twitter stream/account because they identify
with (or are interested in) the topic/subject/focus of that stream.
So, if all your people are tweeting the same kind of stuff, then in theory
they could post from the same account (e.g. if it's all about specific types
of event in the local area, it would make sense to make a single stream from
this, even if it's contributed by multiple people. I imagine, but don't
know, that something like @LDN is written by multiple people. But perhaps
not.).
If, however, each has a slightly different focus, then it makes sense to not
dilute/mix them up, and let people follow whichever people/streams they find
most suitable to their needs.
On a related note, and for the techies, it seems Twitter will soon allow
organisations to create new Twitter accounts via their API:
http://www.readwriteweb.com/archives/twitter_rolls_out_new_api_citysearch_fi
rst_to_impl.php
Dan
On 07/12/2009 12:42, "John Benfield" <[log in to unmask]> wrote:
> Hi,
>
> I completely buy the personal approach - I think as social media was adopted
> initially by marketing departments there was an unfortunate tendency to be
> very corporate or heavily pronouncement-led.
>
> Now I believe the trend is that overt marketing via social media will be
> sniffed out pretty quickly and, if predominate, undermine your brand message.
> Time now for much more personal engagement with our audiences, perhaps with
> the odd '£5 only' tweets thrown-in.
>
> However, my question was actually to do with a practical how you let multiple
> people within an organisation tweet as a collective. Hence my two options...
> 1) share a single Twitter account or 2) have multiple accounts but use Twitter
> lists to effectively collate your corporate (small c) tweets and promote the
> list address (eg www.twitter.com/mymuseum/mymuseum) over the root single
> account (www.twitter.com/mymuseum).
>
> Any thoughts?
>
> John
> 01789 272351
> 07825 397387 mob
> P Please consider the environment before printing this email.
>
> ****************************************************************
> For mcg information visit the mcg website at
> http://www.museumscomputergroup.org.uk
> To manage your subscription to this email list visit
> http://www.museumscomputergroup.org.uk/email.shtml
> ****************************************************************
>
----------------------------------------
Dan Zambonini
Box UK
Internet Development and Consultancy
t: +44 (0)29 2022 8822
f: +44 (0)29 2022 8820
e: [log in to unmask]
w: http://www.boxuk.com
----------------------------------------
Eight years in the making and more investment in usability than any other
Content Management System. Visit http://www.amaxus.com and find out why
hundreds of websites are powered by Amaxus.
Registered Office Address: 6a Poland Street, London, W1F 8PT. Registered in
England and Wales No. 3606919.
Important Information: This message may contain confidential, proprietary or
privileged information. If you are not the intended recipient, please notify
the sender immediately and delete the message from your system. You should
not copy or use it for any purpose, nor disclose its contents to any other
person.
****************************************************************
For mcg information visit the mcg website at
http://www.museumscomputergroup.org.uk
To manage your subscription to this email list visit
http://www.museumscomputergroup.org.uk/email.shtml
****************************************************************
|