Preview Edition Available NOW: Twitter for Museums
This is a unique book about how museums, galleries and other cultural
organisations large and small can and are using Twitter to successfully
involve their very diverse communities. And it's written by some of the
museum communitys most experienced and creative users of Twitter.
For all the information and to place an order, please go here:
www.museumsetc.com/?p=1501
Appropriately, its a book with a difference. Our Preview Edition provides
early access to the book's content - before it's published. Order it now and
you:
receive a complimentary copy of the final paperback edition on publication
in January;
access the digital version as it's being written, right now - online,
download a copy, or print it out;
can help shape the final product by interacting with the authors and
editors.
Whether you're just starting out, or already an experienced user, Twitter
for Museums will tell you everything you ever wanted to know about Twitter.
And provide in-depth case studies of how museums worldwide, at marginal
cost, are successfully using it to:
attract new visitors
build their brand
sell tickets to special events and exhibitions
enhance PR activities
raise funds
boost retail sales
reach new audiences
pick up new ideas
influence decision makers
link up with professional colleagues
The topics covered include:
Making the case for Twitter to your organisation
Having a policy and being clear about your aims
Protecting the museums image and controlling content
Successful tweeting: events, tours, quizzes, prizes, fieldwork, object of
the day and lots more
How to build your followers
Integrating images, audio and video
Using Twitter for research
Using third-party applications
Monitoring: tracking, measuring and reporting
Using multiple Twitter accounts
Linking Twitter to your other social media platforms
We've brought together stellar contributors from three continents, and a
highly experienced Editorial Advisory Board, comprising:
Dana Allen-Greil, Project Manager, New Media, Smithsonian National Museum
of American History
Laurence Hill, Development Manager, Fabrica
Kaia Landon, Assistant Director and Curator of Collections, Mesa
Historical Museum
Nancy Proctor, Head of New Media, Smithsonian American Art Museum
Dan Zambonini, Technical Director, Box UK
Twitter for Museums Preview Edition is available to order online now:
www.museumsetc.com/?p=1501
Graeme Farnell
MuseumsEtc
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