Readers may be interested to know that Scholarly Information Strategies'
report from 2006 of the same name and on the same topic as this ALPSP
seminar is now available free-of-charge on the Simon Inger Consulting web
site.

The original report "Does My Content Look Big In This?" was authored
primarily by James Culling with additional input from Geoffrey Bilder, Simon
Inger and Chris Beckett.

See http://www.sic.ox14.com/publications.htm

Simon.
 
Simon Inger Consulting Ltd.
Fernhill, Church Lane
Drayton, Abingdon, OX14 4JS, UK
T: +44 7977 237550
F: +44 8700 529895
E: [log in to unmask]
W: www.sic.ox14.com
 
 


-----Original Message-----
From: An informal open list set up by UKSG - Connecting the Information
Community [mailto:[log in to unmask]] On Behalf Of Diane French
Sent: 15 December 2009 17:22
To: [log in to unmask]
Subject: [LIS-E-RESOURCES] ALPSP Seminar: Does my content look big in this?
11 February

**Apologies for cross-posting** 

 

Recent research has given us significant insight into the behaviour of users
as they navigate academic content online. Where does that leave the
publisher website? What can you do to engage with your user community and
what can you do to ensure your content is discovered? BOOK NOW
<http://www.alpsp.org/ngen_public/article.asp?aid=124513>  to ensure a place
on this excellent seminar.
 

Does my content look big in this?

Thursday 11 February, 2010, 76 Portland Place, London, W1B 1NT

Chair: Tracy Gardner, Renew Training

Recent research has given us significant insight into the behaviour of users
as they navigate academic content online.  We know that increasingly users
are landing directly at the article level within a publisher website and
that researchers favour library websites, Abstract and Indexing databases,
search engines and a host of other known and unknown community sites and
gateways as their tools of discovery.  So where does that leave the
publisher website? What can you do to engage with your user community when
they use so many different resources to find your content?  What can you do
to ensure your content is discovered?  

With presentations from people across the industry; including publishers,
aggregators, libraries and gateways, this seminar will help you develop
strategies to communicate and connect with your users and ensure that every
route to your content is being utilized.   The seminar ends with a look into
the not-so-distant future as it gives some insight into how Web 3.0
technologies will further impact user navigation. 

Who should attend:  Senior management, marketing, sales and editorial staff
responsible for communicating with end users. 

PROGRAMME

0900    Registration, Tea and coffee 

0945    Introductions from the Chair

          Tracy Gardner, Renew Training

Statistics and Trends: What do we know about user navigation?

1000    Publisher trends and routes to content

          Dan Penny, Nature Publishing

1045    How you engage the user and encourage them to stay on your website?

          Chris Beckett, Atypon

1130    Tea/coffee

Marketing to End Users: Successful strategies for reaching end users 

1145    Publisher experiences of traditional vs new marketing channels
(Twitter, Facebook, Blogs, Social Bookmarking Tools, RSS)
          Phil Caisley, BSI British Standards                    

1215   Successful end-user marketing strategies and new routes to users

          Charlie Rapple, TBI Communications Ltd

1245    Lunch

How library technology both enhances and challenges the user experience

1345    Open Access and issues of accessibility

             Richard O'Beirne, Oxford University Press

1415    Making your content more visible within library technology layers


             Sarah Pearson, Chair of KBART

The role of the "gateway" in user navigation

1445    The library as a gateway

             Terry Bucknall, University of Liverpool

1515    Tea/coffee

1530    The A&I and why is it so important. What are its challenges and
where does it see itself in the future

           Shaun Hobbs, CABI

Web 3.0 and effects on user navigation

1600    The navigation of the future.

           Chris Clarke, TALIS 

1630    Closing remarks followed by networking reception with wine and
nibbles

 

Book online  <http://www.alpsp.org/ngen_public/article.asp?aid=124513> or
contact me for further information

 

Diane French

Events and Database Administrator

The Association of Learned and Professional Society Publishers (ALPSP)

Telephone/Fax: 01827 709188

Email: [log in to unmask]

ALPSP is a Company limited by guarantee and incorporated in England and
Wales Registration no: 4081634. Registered Office: 1-3 Ship Street,
Shoreham-by-Sea, West Sussex BN43 5DH UK

 

 

 

 

 


lis-e-resources is a UKSG list - http://www.uksg.org/serials
UKSG groups also available on Facebook and LinkedIn

lis-e-resources is a UKSG list - http://www.uksg.org/serials
UKSG groups also available on Facebook and LinkedIn