Bite-sized Marketing
Realistic solutions for the overworked librarian
Nancy Dowd, Mary Evangeliste and Jonathan Silberman
With the Internet and the emergence of a new wave of consumer-driven marketing, libraries have finally become more active in the marketing arena. Communication networks have evolved into social networks, Web 2.0 technology has provided tools that replace the need for million-dollar budgets, and the new style of word-of-mouth marketing has emerged. This new era of marketing makes it possible for any library to reach any audience with a message about its programs, products, and services.
This timely book is a practical solution for the overworked librarian, which provides an overview of the new media and marketing tools. It takes a look at how libraries can integrate marketing into the every day and make it manageable.
The expert author team brings together tangible ideas in bite-sized chunks so librarians can dip in and out whenever they need to choose a particular simple and cost-effective marketing strategy. It offers tips on how to simplify and streamline your processes making the whole idea of marketing less overwhelming.
The contents include:
. word-of-mouth marketing
. bring your library to life with a story
. how to market electronic resources
. public relations 101
. outreach
. advocacy
. the new marketing tools
. design
. branding
. marketing best practices.
This is essential reading for all librarians who want to promote their libraries to existing and potential customers and to develop advocacy networks to ensure future funding. Visually compelling and easy-to-read, this book will challenge the reader to market their library in new and original ways.
November 2009; 144pp; paperback; 978-1-85604-704-3; £32.95
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