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CALL FOR PAPERS: Surveillance, Marketing and Consumption
Special Issue of Surveillance & Society (Volume 8, Number 2)
http://www.surveillance-and-society.org
Guest edited by Jason Pridmore and Detlev Zwick
Description
This special edition of Surveillance & Society seeks to explore the myriad of ways in which consumers, consumption and market spaces have become subject to, and sites for the development and intensification of, practices of surveillance.
In the affluent parts of the world, contemporary experiences of everyday life are set within the context of a ‘society of consumers’ (Bauman 2005) in which “consumption has increasingly assumed a central systemic role in the reproduction of capitalist society” (Clarke 2003: 2). At the same time, modern forms of surveillance have developed out of systemic processes of capitalist production, bureaucratic organization, and the increasingly globalized struggles between nation states (Lyon 2007). Given the importance of systems of consumption and surveillance in modernity, it not surprising that spaces of consumption and consumption practices are routinely and systematically being monitored. From the collection of millions of customer transaction records, to the use CCTV in shopping malls, to the monitoring of online chat rooms, surveillance and sorting technologies gather and manipulate data to make meaningful and profitable “the physical, social and cultural mobility of social life, the moving about between environments and activities that has become a key characteristic of post-modern life” (Arvidsson 2004: 457).
With the economic rewards associated with superior customer intelligence, marketing practices are often at the forefront in the development and deployment of contemporary surveillance technologies. As social and political discourses shift toward a more generalized model of competition and market-shaped systems of action for individuals, groups and institutions (Lemke 2001)– citizens defined as customers by the state, health care dealing with patients as clients, etc. – consumer surveillance has much to tell us about the current and future manifestations and role of surveillance in society.
We seek papers from various disciplines and theoretical standpoints that explore practices, intentions and implications of consumer surveillance in areas such as the following:
· Geodemographic profiling
· Clickstream monitoring
· Brand community and chat room surveillance
· RFID based marketing practices
· Data gathering and analytics practices (loyalty cards, contests, surveys)
· Database market segmentation and customer profiling
· Customer Relationship Management systems (CRM)
· Customer data mining
· Visual surveillance and CCTV in commercial spaces
· Behavioural advertising
· Brandscapes and the production of consumer lifestyles
· Surveillance in market research (‘commercial anthropology’, ‘commercial sociology’, ‘netnography’, etc.)
This is not intended to be an exclusive listing of possibilities for this edition. Other possibilities are welcomed and encouraged and can be discussed in advance with the guest-editors: Jason Pridmore, [log in to unmask] and Detlev Zwick, [log in to unmask]
All papers must be submitted through the online submission system at http://www.surveillance-and-society.org/ojs/ no later than February 28th, 2010.
The issue will be published in September 2010. Please use the standard S&S formatting and submit the papers in a MS Word-compatible format.
We always welcome artistic submission or any other proposal for submissions not in a standard academic format. Please contact the guest-editors if you wish to submit such a piece.
References:
Arvidsson, A. 2004. On the ‘Pre-History of the Panoptic Sort’: Mobility in Market Research. Surveillance & Society 1(4): 456-474. http://www.surveillance-and-society.org/journalv1i4.htm
Bauman, Z. 2005. Liquid Life. London: Polity.
Clarke, D. B. 2003. The Consumer Society and the Postmodern City. London: Routledge.
Lemke, T. 2001. ‘The Birth of Bio-politics’: Michel Foucault’s lecture at the Collège de France on
neo-liberal governmentality. Economy and Society 30(2): 190–207.
Lyon, D. 2007. Surveillance studies: An overview. Cambridge, UK: Polity.
Other Current and Future Calls:
8.1, published in summer 2010 will be an Open Issue - please submit by December 31st 2009. All inquiries to the Managing Editor, David Murakami Wood, [log in to unmask]
8.3 'Surveillance and Empowerment', edited by Torin Monahan, David Murakami Wood and David J. Phillips - to be published October / November 2010 - call coming soon!
Future Issues:
7.1 Open Issue - published end of Oct 2009
7.2 'Surveillance, Performance and New Media', edited by John McGrath and William J. Sweeney - published December 2009.
7.3 'Surveillance, Children and Childhood', edited by Valerie Steeves and Owain Jones - published February
2010.
7.4 'Surveillance in Latin America' (first regional issue) edited by Rodrigo Firmino, Marta Kanashiro, Fernanda Bruno and Nelson Arteaga Botello - published April 2010.
* And don't forget our conference, A Global Surveillance Society?, to be held at City University, London from April 13-15, 2010!
Send 300-word abstracts and three keywords to Lisa, the conference administrator, by November 7th 2009 (email: [log in to unmask]). Please also include the following information so that we can contact you: country of residence, institutional affiliation, institutional address, telephone number and e-mail address.
Dr David Murakami Wood
Canada Research Chair (Tier 2) | Associate Professor of Surveillance Studies
Department of Sociology | Queen's University, Ontario
e-mail: [log in to unmask] | blog: http://ubisurv.wordpress.com
Managing Editor | Surveillance & Society | http://www.surveillance-and-society.org
Trustee | Surveillance Studies Network | http://www.surveillance-studies.net
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