During times when many publishers are waiting to hear how their renewals for
2010 are going, and feeling anxious about what the future holds despite
weathering the financial storms of a difficult 2009, one of the key things
to get right is how to market effectively to libraries.
Which is why you or one of your colleagues need to book a place at our
one-day seminar about
<http://www.alpsp.org/ngen_public/article.asp?aid=44979> Marketing to
Libraries on the 20 November in London.
Venue: British Institute of Radiology, 36 Portland Place, London, W1B 1AT
Friday 20 November 2009
Chair: Bernie Folan, SAGE
How can publishers get the librarian's attention to fully maximize marketing
opportunities? What information do librarians and end users really want to
be receiving, and can technology help publishers get information to the
right people? What new marketing strategies have publishers adopted, can we
take some ideas from other industries and how do we measure success in such
an intermediated business? This day will include presentations from
consultants, librarians, publishers and external industries.
Who should attend: Sales & marketing staff from academic publishers,
librarians or societies
Speakers:
* How do the researchers of today work? What about the future? How the
new generation wants information.
Claire Duddy, HM Treasury
* View from the Front Line: what Liberians want? What makes a
difference? Future gazing: the library an librarian in 10 years time
Jane Harvell, Head of Research Services and Special Collections at
University of Sussex
* Influencing the Buyer: A perspective from outside the publishing
industry. What works elsewhere? What can we learn?
Phil Jamieson, Wiley-Blackwell
* A Strategic Overview of the Marketing Department's Role
Melinda Kenneway, TBI Communications Ltd
* Using an agency to develop your sales and marketing strategy
Nancy Buckley and Helen Cooke, Burgundy Information Systems Limited
* How to Protect and Develop Revenue Streams: issues facing the small
publishers - one society publisher's perspective
Kathryn Spiller, Society for Endocrinology
* Shifting Structures and Techniques within Publishing Companies. How
are big publishers shifting to best reach customers and support sales
Colin Meddings, Oxford University Press
Katie Sayers, SAGE Publications
* Web 3.0 / The Semantic Web - What it means for academic users,
libraries and Publishers
Chris Clarke, TALIS
Followed by a networking reception with wine and nibbles
<http://www.alpsp.org/ngen_public/article.asp?aid=44979> Book your place
online or contact me for further information
Diane French
Events and Database Administrator
The Association of Learned and Professional Society Publishers (ALPSP)
Telephone/Fax: 01827 709188
Email: [log in to unmask]
Please visit our website at: <http://www.alpsp.org> www.alpsp.org
ALPSP is a Company limited by guarantee and incorporated in England and
Wales Registration no: 4081634. Registered Office: 1-3 Ship Street,
Shoreham-by-Sea, West Sussex BN43 5DH UK
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