Dear Colleague,
MLA London is putting together a wide ranging workforce development programme for September 2009 to March 2010. We are publishing the final programme on MLA London's website <http://www.mlalondon.org.uk/lmal/index.cfm?NavigationID=103> very shortly but in the meantime you might be interested in this course. Booking is open and we look forward to seeing you soon.
Advocating your Organisation: Gain the Support you Deserve
Date: Friday 25th September 2009
Time: 0945 - 1630
Venue: MLA London, 4th Floor, 53-56 Great Sutton Street, London EC1V 0DG
Sector: All sectors
Summary of the day
This session will demonstrate how a planned approach to advocacy, intended to influence the right people, in the right way, at the right time can put your organisation in a much stronger position. It will support a range of activities including negotiating difficult budget decisions, riding out the economic storm, and taking advantage of funding opportunities. Advocacy is an essential element of marketing and communications: it is about systematically identifying stakeholders and building bridges to get their support, which may make the difference between success and failure.
Learning objectives
* Understanding how to make best use of advocacy
* Developing an Advocacy Strategy
* Understanding how advocacy sits with marketing and communications Developing methodologies for stakeholder and community engagement
Areas covered during the day
* Effectively reviewing which individuals have an impact on your organisation's success
* Setting clear objectives
* Prioritising the tasks
* Developing and using a stakeholder engagement map for own organisation
* Workshop on engagement skills and techniques
Registration: 09:45 - 10:00
Course: 10:00 - 16:30
Trainers: Hopkins van Mil
Cost: £125 (+ VAT) per delegate; cost includes all course papers, refreshments, and lunch.
London based museum may be eligible for a Renaissance London funded place. Please call Sarah on 020 7549 1712 to check availability
Bookings: Download a booking form for MLA London's training courses <http://www.mlalondon.org.uk/uploads/documents/WFD_Booking_Form_2009.doc> or contact the Sarah on 020 7549 1712; or to request a form via email: [log in to unmask]
**MLA London's booking terms and conditions have changed. Please read the booking form carefully.
Paddy McNulty
Workforce Development and Events Manager
MLA London
4th Floor
53-56 Great Sutton Street
London EC1V 0DG
Tel: 020 7549 1711
Fax: 020 7490 5225
E-mail: [log in to unmask] <mailto:[log in to unmask]>
Web: www.mlalondon.org.uk <http://www.mlalondon.org.uk/>
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