Design thinking is not done by using the mind, and yet, design is a
There does not seem to be a beetle in the box, but there is a human
being (at least a body, but not yet a "mind") in a submarine.
If "you" stay inside, "you" will never be, except in bodily fact. You
can't do design thinking if your mind is that grey stuff in your head.
That seems to have happened to the poor Schneider, and hence the
intentional arc business,
which is a reaching out beyond the box/submarine to the "outside" = I
can't even say to the outside of the self, because there is no "inside"
of the self = the "self" i.e., "you" only exist in consciousness when a
you and an other (could be anyone or thing) have a conversation /
Could a machine sense its "real self" into being in this way?
Design is a thought process not on the inside and neither on the
outside, but "inside the interaction", while it lasts.
I do agree with you that mind and consciousness (as expressed by the
books so often) is an illusion, and yet we live by illusions, by
imagination, and much of design and its power is imaginary.
Real "design" simply isn't there, in fact, but in mind. Oops.
Where is this "mind", then, in a shared mind, a shared awareness?
Then that means design will always be different for every person.
When you say that "the idea of 'design thinking' is becoming less
useful and towards the end of its life in theory terms." - we must agree
Design thinking, especially in terms of design theory (which I regard as
a way of thinking and seeing, NOT as a way doing anything: that's
method) shoud be of more importance to us now than ever, since design is
very much concerned with services (user experience, way beyond design
Design thinking now also becomes what Keith points to: the whole of the
intentional arc of phenomenological experience - and therefore of new
"thinking" because of that.
I choose to follow Bateson in not distinguishing (not much anyway)
between epistemology and ontology as far as human knowing is concerned
(and especially when it comes to design learning and teaching!)
Johann van der Merwe
HOD: Research, History & Theory of Design
Faculty of Informatics and Design
Cape Peninsula University of Technology
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