An Introduction to Marketing
Date: Tuesday 23rd June 2009
Time: 0930 - 1630
Venue: MLA London, 4th Floor, 53-56 Great Sutton Street, London EC1V 0DG
This session offers an introduction to the basic principles of marketing. It will demonstrate the value in thinking about marketing in terms of building sustainable relationships rather than producing leaflets. Using practical exercises and breakout sessions Hopkins Van Mil will encourage you to apply marketing concepts to your own organisation and learn from the experiences of other delegates.
Learning objectives:
* Understanding what marketing is about
* Understanding the marketing mix
* Understanding the difference between objectives and tactics
* Understanding the difference between benefits and features
* Exploring marketing opportunities for own organisation
* Developing an action plan to implement the learning
Areas covered during the day:
* Marketing planning: situational analysis, SMART objectives
* Target groups, benefits, key messages
* Appropriate tactics for specific target groups
* Monitoring and evaluation
* Sources of information
* Workshop: achieving the vision
Registration: 09:30 - 10:00
Course: 10:00 - 16:30
Trainer: Hopkins van Mil
Maximum numbers: 20
Cost: £110 (+VAT)
All course papers are included in the price.
Refreshments and a light lunch will be provided.
To book, download a booking form <http://www.mlalondon.org.uk/uploads/documents/0910_MLAL_BOOKING_FORM.doc> or contact Sarah Murray on 020 7549 1712 or [log in to unmask]
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