I've been asked by a colleague to draw list members' attention to the conference outlined
below.
Whilst it's especially aimed at the library community it may also be of interest to
archivists wishing to better promote their service.
CILIP Publicity and Public Relations Group Conference 2009 will show you how to create a
bang by branding your service
In times of recession when service budgets are being cut but stakeholder expectations
increase, libraries can creatively enhance their image and raise their profile using
branding tools and techniques to strengthen their brand and enable more effective
community engagement.
The CILIP Publicity and Public Relations Group Conference 2009, ‘Libraries - A brand to
be Reckoned With’ will confidently equip any librarian, information worker or marketing
officer with the principles and practical expertise required to identify and promote the
unique selling point of their service.
The conference held in picturesque Ambleside in the Lake District (5-7 November 2009)
will include marketing and branding presentations from industry experts, national library
case studies, workshops, discussion and networking opportunities.
The quality and reputation of PPRG conferences means places book up quickly. Find out
more and book a place by visiting the CILIP Publicity and Public Relations Group website
at www.cilip.org.uk/pprg
Can you afford not to invest in the future of your service?
For more information please contact: [log in to unmask]
Jeremy C. Parrett
Special Collections Archivist
Manchester Metropolitan University
Sir Kenneth Green Library
All Saints
Manchester M15 6BH
tel: +44 (0)161 - 247 6159
fax: +44 (0)161 - 247 6349
Visit http://www.specialcollections.mmu.ac.uk/ for more information about MMU Special
Collections
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