*** Apologies for any cross-posting ***
Dear Colleague
LAST FEW PLACES AVAILABLE
Next Postgraduate Marketing Forum and Networking Event:
Thursday 4th June 2009
Goodenough College, London
Our next Postgraduate Marketing Forum Event has proved so popular that we
now only have a small number of places available. Details and booking
information are below: if you would like to attend, please book your place
as soon as possible.
Discussions will focus on the relative merits of print and online
marketing to different postgraduate markets - what works where, and when,
and what doesn't. We will also be looking at different types of PG
Prospectuses (including online) and discussing what works, and what
doesn't. A market research expert will be giving a brief talk at the event
on information needs of Postgraduates: Kate Hunt from DH Insight has
worked with a wide range of Universities assessing information needs for
postgraduates, and how effectively University publications and promotional
materials meet those needs. Participants will also be invited to bring
copies of PG Prospectuses and other promotional material to the event.
As always, our Postgraduate Marketing Forum and Networking Events are open
to all who are involved in admissions and marketing relating to
postgraduate students: marketers, administrators, and academics.
More information on the Forum and how to book your place can be found at:
http://www.postgraduatestudentships.co.uk/providers_advertisers/postgraduate_marketing_forum
A provisional programme is given below. We look forward to seeing you at
the event.
Best wishes
Jane
Jane Penrose
Director, PostgraduateStudentships.co.uk
Provisional Programme
9.30 Registration and Coffee
10.00 Introductions
10.15 Print v Online
11.00 Key Issues and Questions: small group discussion and structured
networking session
11.45 Plenary Discussion and group feedback
12.30 Insight into potential PG students' information needs
13.00 Lunch and informal/themed networking including review of PG
prospectuses
14.00 PG Prospectuses - what matters, what works
15.00 Group Discussion: what matters, What Works? - information sharing,
questions and networking
15.45 What Works? Highlights, Round-up and What Next?
16.15 Close
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