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Subject:

Senior library assistants, Branding your library/information service, eNewsletters

From:

Cara Watson <[log in to unmask]>

Reply-To:

Cara Watson <[log in to unmask]>

Date:

Wed, 29 Apr 2009 10:39:15 +0100

Content-Type:

text/plain

Parts/Attachments:

Parts/Attachments

text/plain (61 lines)

CILIP Training & Development are pleased to announce our new training programmes for 2009. Here's a selection of what we have in store in June. 

Don't forget - CILIP members receive up to 40% discount on all CILIP training.

ESSENTIAL SKILLS FOR SENIOR LIBRARY ASSISTANTS 
2 & 3 June 2009, London

Perfect course for those running branch or departmental libraries, you will gain an understanding of the many varied aspects that defines a senior library / information assistants role.  Learn key techniques such as managing stock, responsibility to your staff and essentials of customer care. 

PROGRAMME HIGHLIGHTS
* The Senior Library Assistant's role
*Managing library and administrative staff: policies, systems and practice 
*Financial management in a library context 
*Acquisitions, stock selection and development
*Handling complaints

FULL DETAILS:
http://www.cilip.org.uk/training/training/2009/libinfo/essentialskillsforseniorlibraryassistants.htm

BRANDING YOUR LIBRARY/INFORMATION SERVICE
9 June 2009, London

We live in a branding world and this is just as important for libraries and information services.  This innovative course will show you how to revitalise your service's brand, whilst providing you with the elements and techniques of successful branding for your service.  You will leave the session with a deeper understanding of what branding really means and its importance in a marketing context.

PROGRAMME HIGHLIGHTS
*Establishing your brand identity
*Brand DNA, brand messages
*Internal branding
*Can a (negative) brand change its spots?

FULL DETAILS:
http://www.cilip.org.uk/training/training/2009/mp/brandingyourlibraryorinformationservice.htm

ENEWSLETTERS: AN INTRODUCTION
17 June 2009, London

Start creating highly effective e-newsletters that are a great way to establish and maintain communication with your customers. By developing a successful newsletter you can increase the traffic to your website and your library / information service dramatically. Our interactive one-day course will provide you with the skills and techniques that will allow you to produce a professional and well-targeted e-newsletter.

PROGRAMME HIGHLIGHTS
*Establishing your brand identity
*Brand DNA, brand messages
*Internal branding
*Can a (negative) brand change its spots?

FULL DETAILS:
http://www.cilip.org.uk/training/training/2009/mp/enewslettersanintroduction.htm
 
USING SOCIAL NETWORKING AND UGC WEBSITES
18 June 2009, London

Are you interested in Web 2.0 technologies and want to start developing it? This highly practical course will teach you how to promote your library, service or organisation using social networking and other user generated content (UGC) websites. Get up to date on Facebook, search engines and social bookmarking systems and start communicating in a new way today.

PROGRAMME HIGHLIGHTS
*Creating search engines and Search 2.0
*Web 2.0 communication resources
*Social bookmarking services
*New developments in Web 2.0

FULL DETAILS:
http://www.cilip.org.uk/training/training/2009/ict/Usingsocialnetworkingandugcwebsites.htm

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