Content/style doesn't work as an opposition - in particular, content
isn't what you have left over after you've peeled off the style. Content
is the concrescence of style, or that about which style coalesces. It
isn't anything apart from this coalescence, although you could say the
same of a tornado. The style of a washing machine manual co-ordinates
indication and expectation in such a way that the gentle reader learns
how to operate a washing machine. Its referentiality is the outcome of
successful co-ordination. Bad manuals, like the one for my old VCR,
indicate buttons that aren't there and generate expectations that aren't
met. Perhaps it refers to a different model.
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