Dear Professor Friedman,
Co-creation is highly related to mass customisation, which is one of my
research area.
When I did my literature review in the earlier stage, I used several books as
fundamental reading:
1. The Future of Competition: Co-Creating Unique Value with Customers
by C.K. Prahalad Venkat Ramaswamy
2. Pine, J. (1993). Mass Customization: The New Frontier in Business
Competition Harvard Business School Press.
3. Creating Breakthrough Products: Innovation from Product Planning to
Program Approval by Jonathan Cagan), Craig M. Vogel
4. Product Design (Otto and Wood 2001)
....etc.
There are still so many jornal papers related to this topic, one of my articles
online following this URL:
http://www.re-public.gr/en/?p=351
This discusses a platform to apply co-creation in the Consumer electronics.
I also constructed a Web-3D interactive for mobile phone customisation
avaiable online: http://rayallen77.myweb.hinet.net/MC/tnt/01set.html
(which needs turntool plug-in for IE)
Hope this is also helpful!
Tun-Hsueh, Chan
PhD student
Department of Product and Spatial Design
DeMontfort University, Leicester UK
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