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Subject:

Re: The Social Media Exchange for the Cultural and Heritage Sectors 1st June London - update

From:

Denise Drake <[log in to unmask]>

Reply-To:

Museums Computer Group <[log in to unmask]>

Date:

Thu, 23 Apr 2009 09:01:33 -0400

Content-Type:

text/plain

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text/plain (157 lines)

Hi Jude

I'm dead excited as the date draws near. Must be great for you to see it coming together.

Do I need to pay you yet??

Very best wishes
Denise


-----Original Message-----
From: Jude Habib <[log in to unmask]>
To: [log in to unmask]
Sent: Thu, 23 Apr 2009 12:16
Subject: The Social Media Exchange for the Cultural and Heritage Sectors 1st June London - update



Sorry for any cross postings
 
 
With just over 5 weeks to go plans for the London based Social Media
xchange for the Cultural and Heritage Sectors are really taking shape.
his one day peer-led training event is aimed at staff working in museums,
alleries, libraries, archives, cultural and heritage organisations.  This
s a fantastic opportunity for you and your colleagues to make connections,
nd compare, contrast and bounce ideas off other organisations.  You'll
eave this event with practical skills, fresh ideas and inspiration - and
hat's a promise! 
 
We've got a fantastic line up of speakers from organisations including
oogle, Museum of London, The Mersey Basin Campaign, The National Trust,
linkMedia, Wolverhampton Arts and Museum Service, Imperial War Museum and
ots, lots more.     Our eclectic mix of delegates represent organisations
f all shapes and sizes – someone is even flying in from Sweden for the
vent. 
 
We’re delighted that English Heritage is providing 20 subsidized places of
50 (+VAT) each for historic environment organisations with less than 5
embers of staff.  These spaces are now being offere
d to staff or volunteers
n a first come first served basis with one place per organisation.  
 
Booking a place is simple. All you have to do is go to the website
ww.socialmediaexchange.org.uk and click on the booking form. 
  
We have now extended our Early Bird booking rates until Thursday 30 April so
here is still time to take advantage of these discounted rates.   Please do
hare details of this event to your networks and colleagues.  This event
ill sell out.  
 
Masterclass Sessions include: 
 
*   Web Content – Build and Engage Your Audience 
Does your web content engage, inform and entertain your audience? Five
uestions will help transform your site.  Led by Madeleine Sugden Content
anager, KnowHow NonProfit
 
*   Group Tweeting – finding your organisation’s voice on Twitter 
Relative newcomers to Twitter, Westminster Libraries took the plunge in
arly 2009, having realised that this was a very useful bandwagon to be on.
li will discuss the hows and whys of their approach, issues encountered and
essons learned so far. Of particular interest are the possible conflicts
etween an organisational, ‘official’ voice and the more chatty, personal
nteraction favoured on Twitter. Also how the rest of the organisation
erceive and engage with Twitter and other Web 2.0 sites.   Masterclass led
y Ali Holder, Information Development Librarian at Westminster Libraries
 
*   Podcasting: From nothing to something beautiful 
Lessons from how we at the National Trus
t entered the audio world, learning
o make beautiful, useful and interesting podcasts from nothing, and why you
hould bother.
Masterclass led by Martha Roberts, Communications Co-ordinator National
rust
 
*   My other handheld is an iphone…… 
 
How the Museum of London is delivering a plethora of blended learning
essions in its galleries for the full range of museum audiences using a
ange of mobile devices including PSPs, iphones and ipods, applications like
witter, Quick Response barcodes and augmented reality.  Masterclass led by
aul Clifford from the Museum of London
 
 
*   How can we use social media to promote social inclusion? 
Lots of us are experimenting with using social media - and we're reaching
ew audiences too. But how can we ensure that we use media to effectively
arget and reach people who would not normally get involved in museums and
ultural heritage? This Masterclass will look at how social media can build
artnerships and other networks which begin to reach beyond the usual
argets.
            Masterclass led by John Vincent, The Network and Lucie Fitton,
useum of London
 
*   Succeeding online using free Google tools 
In this session, you'll get a chance to see how to use things such as Google
nalytics, Google Website Optimiser, Google Webmaster Tools and more to
ontrol and optimise your online presence.  This interactive session will
nable you to ask questions on anything Google."
Masterclass led by Chewy Trewhella - Developer Advocate, Google
=2
0
*   Building up your social media presence from scratch – and with very
ittle money 
One small organisation’s adventures in new media. Pick the brains of a
ow-tech, low-budget outfit that’s blogged, facebooked, videoed, minidisked
nd twittered since 2006.
            Masterclass led by Kate Fox New Media Manager  Mersey Basin
ampaign  
 
*   “Pocket-sized film productions and texting ghosts" 
             Visitors' own mobile phones are a huge potential resource for
ven the smallest organisations. Two detailed case studies, and a demo with
ive monsters.
             Masterclass led by ANDREW WILSON co-director Blink
 
*   The Power of Pictures 
Learn how you and your organisation can achieve the maximum benefit from
igital storytelling - with top tips for embracing the
Flickr photo-sharing community.  Masterclass led by Steve Bridger
 
*   World Press for Good 
Tempted to set up your own website, but don’t know where to start? This
ession will show you how the blogging tool
Wordpress can be used to create simple websites – and integrate into your
xisting web presence.  Masterclass Led by Dave Briggs
 
 
If you need any further information about the day please do not hesitate to
et in contact.  
 
I look forward to seeing you all at The Social Media Exchange in June.   
 
Detailed information can be found @ www.socialmediaexchange.org.uk
http://www.socialmediaexchange.org.uk/>  
 
This event is20being supported by English Heritage, Heritage Link, The
etwork, MLA London and Our Place
 
 
 
 

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