HOW TO IMPROVE PASSENGER INFORMATION
Date: Tuesday 14 April 2009
Time: 6.30pm
Venue: The Sekforde Arms, Sekforde Street, London EC1
Map: http://digbig.com/3pmf
Speaker: Jason Durk, National Rail Enquiries
Everyone grumbles about inadequate information on fares and delays, yet few of us understand the issues involved in communicating transport-related information.
The National Rail Enquiries service was established in June 1996, following BR's privatisation. It replaced around 60 smaller telephone enquiry bureaux to provide train times, fares, and service disruption information on behalf of the Train Operating Companies.
Despite heavy investment in technology, rail travel information is far from perfect. Only recently has research begun into information users' (i.e. passengers') wants and needs and how to re-train staff as information advisors.
Jason will discuss the issues involved in providing rail passenger information and explain not only why so many communication problems arise, but also how the challenges can be met so that everyone can experience timely, accurate, relevant and consistent information.
Jason Durk is Head of Information Services, National Rail Enquiries.
This talk will be of particular value to anyone registered for CILIP Chartership and can contribute towards CPD requirements.
CILIP in London evening meetings are free and open to all with a professional interest in the topic. Refreshments will be available afterwards. As space is limited, please let us know if you are coming: contact [log in to unmask] It would be helpful to tell us how you found out about the event.
We do our best to ensure that events take place as advertised, but regret we cannot take responsibility for changes or cancellations due to circumstances beyond our control.
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