**apologies for cross posting**
Final chance to book
STRATEGIC JOURNALS FINANCE
Wednesday 25 February 2009, London
TUTORS: <http://www.alpsp.org/ngen_public/article.asp?aid=530> Martin
Delahunty, Nature Publishing Group
<http://www.alpsp.org/ngen_public/article.asp?aid=28636> Oliver Callaghan,
IOP Publishing
'Best external training course I have done. Extremely well pitched for
managers of journal portfolios with no formal economics/accountancy
training.' Richard Hughes, Informa Healthcare
'Right mix of new information and reapplication of existing knowledge.' Andy
Flower, Cambridge University Press
'Small group (7) was great for discussion and exercises also we all had
varied backgrounds.' Claire Bedrock, IOP Publishing
'Excellent content that really fit my needs....Very helpful and useful.
Martin was an excellent teacher and worked effectively with the course
material.' Paul Hoffman, Wiley-Blackwell
OVERVIEW: Strategic Journals Finance will be of importance to middle and
senior publishing managers, who meet a multiplicity of financial problems in
managing a journals portfolio. The aim of the course is to introduce finance
and accounting problems that managers face at senior level, and to enable
them to feel at ease working with finance and accounting experts.
PROGRAMME: Portfolio risk management: including attitude to risk, balancing
society versus proprietary and new versus mature journals, currency
exposure.
Decision making: including project appraisal, net present value, investment
decisions, product & company valuation. Understanding the competitive
environment: including Porter's Five Forces, pricing policy, strategic
issues. Electronic business models: including print versus electronic,
e-only, pay-per-view, licensing.
WHO SHOULD ATTEND: This level 2 course is aimed at experienced journal
publishing managers, publishing editors and publishers responsible for the
financial growth strategy of their portfolio. Also financial controllers
supporting journals will benefit.
FURTHER INFORMATION: http://www.alpsp.org/ngen_public/article.asp?aid=28820
Amanda Whiting, Training Coordinator
Association of Learned and Professional Society Publishers
email: [log in to unmask], telephone: 01865 247776 www.alpsp.org
<http://www.alpsp.org/>
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