OECD Publishing’s (www.oecd.org/publishing) new primer ‘OECD Insights:
Sustainable Development’ is practicing what it preaches by being published
using revolutionary low-carbon publishing technology for sales in far-flung
markets. ‘OECD Insights: Sustainable Development’ will be launched in an
Angus & Robertson bookshop in Melbourne, Australia using one of Time
Magazine’s Inventions of the Year - the Espresso Book Machine from On Demand
Inc(www.ondemandbooks.com). Each copy sold will save 5.8kg in carbon
emissions.
Traditionally books are printed in one place then shipped worldwide to
distributors and then forwarded to booksellers, which generates a
significant carbon footprint. This “just-in-case” approach to publishing
and bookselling also creates delays in a book reaching more distant markets,
which can be frustrating for readers. On Demand Inc’s innovative Espresso
Book Machine is helping to change this. It uses an electronic file to
produce the book where it is sold, copy-by-copy, as and when they are
needed. There is no need to batch print, transport, or store too many
copies. With the Espresso Book Machine, publishing can become a
“just-in-time” business.
Toby Green, Head of Publishing at OECD said: “This new technology is
transforming the publishing industry, giving us the opportunity to reduce
significantly our carbon footprint and improve delivery times for customers.
Furthermore, it opens the door for us to adapt our publications to local
markets. So, in the case of Australia we can pull together all the chapters
about Australia that have appeared in our books over the past twelve months
and offer them as a compilation just in that market. This has never been
economically feasible before. So, alongside the launch of ‘OECD Insights;
Sustainable Development’ we'll be launching 'Australia at a Glance'. We
think On Demand’s Espresso Book Machine global network will open up new
possibilities for us to do more publishing adapted to local markets.”
The launch of this book is an international collaboration between OECD
Publishing in Paris, On Demand Books, Inc in New York, the major Australian
bookselling chain Angus & Robertson, and DA Information Services, the
Australian book wholesaler. ‘OECD Insights: Sustainable Development’ is
being launched simultaneously via all eleven Espresso Book Machines
currently installed by On Demand books. They are in North America, Egypt, UK
and Australia. ‘OECD Insights: Sustainable Development’ will still be
published using traditional methods in markets where “just-in-time”
technology is not yet installed. As technology progresses, however, more
OECD books are expected to be printed for local sale on demand in this way.
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