Hi all
Does anyone have any evaluation, advice or just gut feelings about putting URLs on printed signage and in leaflets etc? I ask this specifically in the context of when you have a lot of in depth information online that people could use to follow up after their visit.
Certainly my instinct, and anecdotal experience, is that specific URLs just don't work (they tend not to be memorable, and who ever has a pen and paper to bother writing them down?)
On the other hand if you just put your home page then people are potentially going to find it hard to reach a specific resource.
Would be very interested to hear how others handle this and what success they feel they have.
Thanks, James
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James Morley [log in to unmask]
Website Manager Tel. +44 (0)20 8332 5759
Royal Botanic Gardens, Kew www.kew.org
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