THE CHALLENGE OF NEW MEDIA
Teaching and learning in the new media ecology.
The Watershed Media Centre, Bristol
12 December 2008
The changes in traditional patterns of media production and consumption brought about
by digital technologies in their networked form pose significant challenges and
opportunities to Media Studies. As the practices of mass media dissolve into the
processes of the Web many of our assumptions are being questioned. As active audiences
become interactive users, representation becomes simulation and authorship becomes
‘experience design’ many of our fundamental categories seem to be shifting.
This forum will provide an opportunity to explore the challenges facing teachers and
educationalists in the Higher Education sector. The emphasis will be upon the ‘new
media’ ecology in which students now live, in which media educationalists work, and the
teaching and learning strategies that have emerged as a response. It is not a forum about
‘educational technology’ (networked, interactive and virtual ‘teaching aids’) but about the
new kinds of experience, knowledge, and competence which may now constitute media
‘studies’ and practice.
It will be of special interest to lecturers and curriculum developers in Media Studies and
all forms of media practice, including Film, Television, and Journalism. The forum will
provide an occasion for discussion of pedagogic strategies and methodologies designed to
respond to the challenge of new media.
Confirmed speakers: Professor Martin Lister (University of the West of England),
Professor Jonathan Dovey (University of the West of England), Dr William Merrin
(Swansea University)
The recently completed National Subject Profile for Media and Communications (ADM-
HEA), which offers a long awaited view of who studies media, where and in what
disciplinary context, will be presented at the forum.
This event is being collaboratively organized by University of the West of England (UWE)
and ADM-HEA.
For further information and to register for the event visit:
http://www.adm.heacademy.ac.uk/events/the-challenge-of-new-media-forum
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