Why is the agenda hidden? from whom?
Tamara Christensen
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Doctoral student
College of Design
Arizona State University
Director of Conference Travel
Graduate and Professional Student Association
Associated Students of Arizona State University
we teach what we need to learn.
On Thu, Sep 25, 2008 at 2:43 AM, Arne Scheuermann <
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> Dear Philippa,
>
> Porf. Dr. Gesche Joost (TU Berlin) and I published an article on the model
> of "design as rhetoric" in 2006 (Design as Rhetoric. Basic Principles For
> Design Research, in: Swiss Design Network: Drawing New Territories, Zurich
> 2006, p. 153-169), and a (german) book that combines sources (like buchanan
> and bonsiepe), statements (like kostelnick and ehses) and case studies (like
> heinen and kramer) this year: Design als Rhetorik, Birkhäuser: Basel 2008;
> the annotated bibliography could be helpfull.
>
> At the Bern University of the Arts we teach Rhetoric as a part of the BA in
> Visual Communication. It is a blend of theory and practise and its hidden
> agenda is to enable students to reflect their designing in terms of
> effectiveness (and not: to analyze figures!). Don't hesitate to make contact
> off the list, if any of the informations above is of use.
>
> Best
> Arne
>
>
>
> Prof. Dr. des Arne Scheuermann
> Head of Communication Design Research Area
> Professor for Theory of Design
>
> Berner Fachhochschule / Bern University of Applied Sciences
> Hochschule der Künste Bern HKB / Bern University of the Arts BUA
> Forschung/Research
>
> Fellerstrasse 11
> CH-3027 Bern
> Switzerland
>
> [log in to unmask]
> www.hkb.bfh.ch/KommDesign.html
>
> +41 31 848 38 09 (Office)
> +41 31 848 39 40 (Department)
>
> New address since 01.08.2008!
>
> Am 29.07.2008 um 11:42 schrieb Philippa Kethro:
>
> Thank you, Eduardo Corte-Real, for your link to 'not the one and only
>> periodical about design'. I was thrilled to read Leslie Atzmon's article
>> in
>> this periodical, 'Forms of persuasion: The Visual Rhetoric of Design
>> Artifacts http://www.iade.pt/designist/pdfs/002_01.pdf.
>>
>>
>>
>> I see that Leslie Atzmon is an Associate Professor of Graphic Design and
>> Design History at Eastern Michigan University in the United States.
>>
>>
>>
>>
>>
>> Perhaps Leslie, or Richard Buchanan, or other list members can give me an
>> indication of what are design educators in their neck of the woods are
>> doing
>> about facilitating student learning about design rhetoric? I'm working on
>> a
>> PhD proposal investigating this aspect of design pedagogy in higher
>> education in South Africa.
>>
>>
>>
>> Thanks,
>>
>>
>>
>> Philippa
>>
>>
>>
>>
>>
>>
>>
>> Philippa Kethro
>>
>> Tel +2731 3032637
>>
>> Mobile +270761746796
>>
>>
>>
>>
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