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LIS-E-RESOURCES  September 2008

LIS-E-RESOURCES September 2008

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Subject:

Accucoms Publishes White Paper: Selling to Libraries in Central and Eastern Europe

From:

Tracy Gardner <[log in to unmask]>

Reply-To:

An informal open list set up by the UK Serials Group <[log in to unmask]>

Date:

Tue, 30 Sep 2008 12:21:08 +0100

Content-Type:

text/plain

Parts/Attachments:

Parts/Attachments

text/plain (49 lines)

**Apologies for Cross Posting**

Central and Eastern European (CEE) is rapidly emerging as an important
market for scientific and academic publications. However, cultural
differences between countries of the ex-communist regime and the more
capitalistic countries of Western Europe and USA require a different sales
and marketing approach. 

Pinar Erzin said “Accucoms has a significant amount of experience in this
region and it is in contact with many libraries on a daily basis from all
over CEE.  After fielding many enquires about this region from our clients
and prospective clients, we decided to carry out a survey and publish the
results in a White Paper for the benefit of the academic publishing
community”. 

The research identified what type of resources they currently have
available; what resources they want to include in the future, the preferred
format for resources, preferred methods of communication from publishers and
the importance of different aspects of customer service.

One of the key findings the report identified was that whilst libraries want
to subscribe to more electronic resources, they often do not have the
infrastructure or technical expertise to handle implementation of these
resources.   

The White Paper is available from Accucoms at:
http://www.accucoms.com/about/reports.htm 


For more information please contact Pinar Erzin, Managing Director,
Accucoms:

Tel: +31 (0)71 524 7630
Email: [log in to unmask] 


ACCUCOMS BV is an independent company providing specialist sales and
marketing services for scholarly and society publishers worldwide. Based in
The Netherlands, and in US, ACCUCOMS provides cost-effective and efficient
inbound and outbound telemarketing, sales support and customer service.


Tracy Gardner
TGM
Tel: +44 (0) 7884 438007
Email: [log in to unmask]

lis-e-resources is a UKSG list - http://www.uksg.org/serials
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