LIMITED PRE-PUBLICATION OFFER: 20% DISCOUNT
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SUSTAINABILITY CHALLENGES AND SOLUTIONS AT THE BASE OF THE PYRAMID
BUSINESS, TECHNOLOGY AND THE POOR
Edited by Prabhu Kandachar and Minna Halme
Announcing the publication on 22nd September 2008 of "Sustainability
Challenges and Solutions at the Base of the Pyramid: Business,
Technology and the Poor".
Pre-order your copy before that date and receive 20% discount. Your
copy will be shipped as a priority immediately upon publication.
http://www.greenleaf-publishing.com/productdetail.kmod?productid=2759
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PRAISE
"In summary, it appears that building BoP businesses that create
enduring and sustainable community value requires an entirely new
strategic process and corporate capability. This wonderful collection
of essays assembled by Prabhu Kandachar and Minna Halme addresses
virtually all of the challenges to realising this opportunity - and
more. In the pages that follow, you will find a rich set of
contributions by a diverse set of highly qualified authors. Indeed,
between these covers lie many answers, but also a host of new and
important questions regarding the promising new approach to
sustainable development called the Base of the Pyramid."
Stuart L. Hart
Read the full Foreword by Stuart L.Hart (PDF):
http://www.greenleaf-publishing.com/content/pdfs/bop_fore.pdf
SUSTAINABILITY CHALLENGES AND SOLUTIONS AT THE BASE OF THE PYRAMID:
BUSINESS, TECHNOLOGY AND THE POOR
Edited by Prabhu Kandachar and Minna Halme
xii + 532 pp | 234 x 156 mm | hardback | ISBN 978-1-906093-11-2 |
Published 22 September 2008
List price: GBP50.00 EUR75.00 USD95.00
ORDER ONLINE AND RECEIVE 20% DISCOUNT
Offer ends 21 September 2008.
Free to view/download: "Foreword" by Stuart L. Hart and "Introduction"
by Prabhu Kandachar and Minna Halme
You can also request a review copy
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or an inspection copy.
http://www.greenleaf-publishing.com/requesttitles.asp?type=inspectioncopies&add=2759
Around the turn of the millennium it had become painfully evident that
development aid, charity or 'global business-as-usual' were not going
to be the mechanisms to alleviate global poverty. Today, there is
little dispute that poverty remains the most pressing global problem
calling for innovative solutions. One recent strategy is the Base of
the Pyramid (BoP) concept developed by Prahalad and Hart, which relies
on entrepreneurial activity tapping into the previously ignored
markets of the economically most disadvantaged. It is a process
requiring innovations in several disciplines: technological, social
and business.
This book covers a number of areas. First, much of the current BoP
discussion emphasises targeting products to the needs of the poor. But
do we actually know what the real needs of the poor are? This book
takes a bottom-up human-centred approach and examines examples that
truly engage the poor in BoP product and service development. What
types of needs assessment methodologies are indicated considering the
cultural differences in BoP countries? Are the existing methodologies
adequate? Do they need to be redefined and redeveloped?
Second, the book considers how we can balance poverty alleviation and
stimulate economic growth without stressing the ecosystem. Tragically,
the poor are hardest hit by the adverse effects of environmental
deterioration such as water shortages, climate change or the
destruction of habitats. While the economic welfare of the poor is
critical, the BoP approach must balance its inherent paradox of
encouraging greater consumption while avoiding further pressures on
environmental sustainability. The link between the BoP approach and
sustainable development is a key feature of this book.
Third, it looks at innovation and asks what kinds of 'bottom-up'
innovation (open source, technological, social and business) support
BoP initiatives (and sustainable development)?
Fourth, the book deals with the relationship between development
assistance and BoP. Is a BoP strategy the antithesis to development
aid or can these two co-exist or even complement each other?
Finally, the book raises questions about the relationship between
corporate responsibility and BoP. Is BoP a new form of corporate neo-
colonialism or a new form of corporate responsibility?
Although the BoP concept has unleashed an extensive and generally
enthusiastic response from academics, businesses, NGOs and
governments, the knowledge domain around this concept is still in the
early stages of development. This book addresses that need with a
focus on the needs of the end-users - the poor - as a starting point
for BoP products and innovations. With contributions from both
supporters and critics, it provides a treasure trove of global
knowledge on how the concept has developed, what its successes and
failures have been and what promise it holds as a long-term strategy
for alleviating poverty and tackling global sustainability.
CONTENTS
Foreword
Stuart L. Hart
http://www.greenleaf-publishing.com/content/pdfs/bop_fore.pdf
Introduction. Farewell to pyramids: how can business and technology
help to eradicate poverty?
Prabhu Kandachar, Delft University of Technology, The Netherlands, and
Minna Halme, Helsinki School of Economics, Finland
http://www.greenleaf-publishing.com/content/pdfs/bop_intro.pdf
Part I. Inclusive markets and BoP strategies
1. Understanding the markets of the poor: a market system approach to
inclusive business models
Christina Gradl, Emergia Institute/Martin-Luther-Universitaet Halle-
Wittenberg, Germany, and Sahba Sobhani, Afke Bootsman and Austine
Gasnier, United Nations Development Programme
2. Lights on or trade off? Can base-of-the-pyramid approaches deliver
solutions to energy poverty?
Emma Wilson, Business and Sustainable Development Programme,
International Institute for Environment and Development (IIED), Lyuba
Zarsky, Monterey Institute for International Studies, Brian Shaad,
Partnerships in Development, Ltd, and Ben Bundock, freelance researcher
Part II. Local enterprises at the BoP: cooperative efforts
3. WIZZIT: mobile banking for the poor in South Africa
Brian Richardson and Nicolas Callegari, WIZZIT South Africa
4. The GP Community Information Centre: helping the poor through
technology
A.H.M. Sultanur Reza, Head of Community Information Centre,
Grameenphone, Bangladesh
5. Edenor SA: energy and development for the base of the pyramid
Miguel Angel Gardetti, Centre for Study of Corporate Sustainability,
Argentina; Argentina Base of the Pyramid Learning Lab, and Ma Griselda
Lassaga, Centre for Study of Corporate Sustainability, Argentina
6. Pro-poor enterprises and the base-of-the-pyramid concept: learning
from natural plant product ventures in South Africa
Cori Ham and Wolfgang Thomas, Stellenbosch University, South Africa
7. Integrating poverty reduction and environmental protection among
BoP producers: Van Chang craft village in Vietnam
Nonita T. Yap, University of Guelph, Canada
8. The challenges and opportunities of creating sustainable shared
values at the base of the pyramid: cases from sub-Saharan Africa
Samuel Petros Sebhatu, CTF; Service Research Centre, Karlstad
University, Sweden
9. SEWA members: wheels of the pyramid. A case study
Reema Nanavaty, Self Employed Women's Association (SEWA), India
10. Reutilisation of waste glass leads to social and environmental
sustainability in Brasilia
Adriana Villela, Leila Chalub Martins, Maria de Fatima Makiuchi and
Donald Sawyer, University of Brasilia, Brazil
11. Sustainable solid waste management using a base-of-the-pyramid
approach
John Stutz, Tellus Institute, USA
12. Small is beautiful: solar product and market development should be
scaled to the actual needs of end-users in the developing world
K.M. Arkesteijn and A.E. Maaskant, Free Energy Europe, The
Netherlands, and P. Steemers, Umeme Jua Ltd
Part III. Are BoP consumers and citizens included?
13. Consumer integration into innovation processes: a new approach for
creating and enhancing innovations for the base of the pyramid?
Aline Kraemer and Frank-Martin Belz, Technische Universitaet Muenchen,
Germany
14. Research methods for subsistence marketplaces
Madhu Viswanathan, Roland Gau and Avinish Chaturvedi, University of
Illinois at Urbana-Champaign, USA
15. Investments at the base of the pyramid: reducing poverty through
sustainable asset development
Janet Boguslaw, Heller School for Social Policy and Management,
Brandeis University, USA, and Mary Ellen Boyle, Clark University
Graduate School of Management, USA
Part IV. Capabilities, opportunities and challenges for MNCs in
developing BoP business
16. Empowering creativity: a design-led innovation experience based on
value co-creation and user insights
Simona Rocchi and Yasushi Kusume, Philips Design, The Netherlands
17. Affordable communication for rural communities
Mika Skarp and Raj Bansal, Nokia Siemens Networks, and Raimo Lovio and
Minna Halme, Helsinki School of Economics, Finland
18. Understanding business models at the BoP: lessons learned from two
South American utility companies
Juliana Mutis, Universitat Politecnica de Catalunya (UPC), and Joan
Enric Ricart, IESE Business School, University of Navarra, Spain
19. Finding value and sustainability at the base of the pyramid
Naomi Wynburne and Rosalind Wilson, Emerging Markets Group (EMG) Ltd
20. Fortifying the business model: the case of Tetra Pak and the
Nasarawa State school feeding programme in Nigeria
Aileen Ionescu-Somers and Ulrich Steger, Forum for Corporate
Sustainability Management, IMD
21. Building dynamic capabilities for the base of the pyramid: a
closer look at firm practices
Patrick Vermeulen, Judith Bertisen and Jac Geurts, Tilburg University,
The Netherlands
22. Opportunities and challenges for multinational corporations at the
base of the pyramid
Christine Keating and Tara Schmidt, London Business School, UK
Part V. Sustainability challenges and solutions
23. Transforming innovation and development practice in the Global
South? Myths, realities and the prospects for base-of-the-pyramid
approaches
James T. Murphy, Clark University, USA
24. The environmental (un)sustainability of the base-of-the-pyramid
(BoP) philosophy: a governance perspective
Frank Wijen, Rotterdam School of Management, Erasmus University, The
Netherlands
25. Sustainable development at the BoP: on integrated approaches
beyond trade-off thinking
Ruediger Hahn, Heinrich-Heine-Universitaet Duesseldorf, Germany
26. When CSR meets BoP: ethical concerns at the base of the pyramid
D. Kirk Davidson, Mount St Mary's University, USA
27. Towards 'Human Development through the Market': a comparative
review of business approaches benefiting low-income markets from a
sustainable consumption and production perspective
Burcu Tuncer, Fisseha Tessema and Nadine Pratt, UNEP/Wuppertal
Institute Collaborating Centre on Sustainable Consumption and
Production (CSCP), Germany, and Martin Herrndorf, University of St
Gallen, Switzerland
Alternatively, contact:
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Greenleaf Publishing,
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UK
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