Professional Development Seminar
Effectively Branding Your Information Services
All libraries and information teams need to ensure their internal clients are aware of the products and services available to them. Can creating a brand for your services help?
This seminar will feature two case studies highlighting how a commercial bank and professional service firm have significantly increased awareness and usage for their information services by creating and promoting their services within a single brand.
Our two presenters will provide insight as to how they created their brands, the techniques they have used to ensure it is effectively communicated to their user community and how they measure the effectiveness and impact of these programs.
Moderator: Donald Roll Alacra
Donald has over 25 years experience in the information industry. For the past 11 years, Don has lead Alacra's Europe operation based in London.
Speakers: Julia Duggan Ernst & Young
Julia has a portfolio of KM responsibilities at Ernst & Young including Global Knowledge Deployment Leader and Knowledge Leader for the UK Financial Services group.
Susan Marr HBOS
Susan currently heads up Customer Segmentation and Proposition strategy within the Commercial Business. She leads proposition development driving acquisition and supporting retention in key target markets UK wide.
This event is kindly sponsored by TFPL Ltd. www.tfpl.com
Location: NM Rothschild
1, King William Street (corner of St Swithin's Lane and King William Street)
London EC4P 4DU
Date: Thursday 18th September 2008
Time: 6:00 p.m. for 6:30 p.m. start
Please register by Monday 15th September 2008 by filling in the short online form.
Registration form - please click here <http://www.surveymonkey.com/s.aspx?sm=IZ1NNBylPAsvGrYMjnh9JA_3d_3d>
Please join us for this free event, at which wine and canapés will be served.
Members and non-members welcome.
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