Bilkis wrote:
> I don't know if you have come across this, but given the
> discussions that took place at the MCG in Leicester in June
> and the Museums Hub workshop on Monday, this makes some
> interesting reading:
>
> Reduce Bounce Rates: Fight for the Second Click:
> http://www.useit.com/alertbox/bounce-rates.html
Thanks Bilkis!
Nielsen says, "bouncers should be considered a negative statistic: the
site failed to engage them enough to entice even a second pageview."
Maybe. But could it also be the case that some users have very simple
needs (for example, is the museum open tomorrow, and until what time if
so?) and that a good 'visit this venue' page answers that need entirely?
In that case, is a 'bouncer' a positive statistic?
While it might be nice to entice these visitors to spend more time on
our site, they simply may not be looking for an online experience at
that time. He does at least say "it's important to realize that there's
no such thing as a single bounce rate" but then he focuses on referrer
source rather than user requirements.
Nielsen's always good fodder for debate. Am I the only one who can
never quite agree with him?
cheers, Mia
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