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PHD-DESIGN  June 2008

PHD-DESIGN June 2008

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Subject:

Re: def. design

From:

Johann van der Merwe <[log in to unmask]>

Reply-To:

Johann van der Merwe <[log in to unmask]>

Date:

Thu, 19 Jun 2008 07:27:43 +0200

Content-Type:

text/plain

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text/plain (108 lines)

I agree - this is not the design un/discipline that is developing in the
world today.
If you attend the EPDE conferences (Erik Bohemia) you will hear
engineering "designers" speaking a real design language, OUR language,
which simply means a design language has more to do with the soft issues
of design, with the immaterial. That is why I have heard engineering
design researchers and information systems researchers speak of the
necessity of incorporating issues of social reality and social
constructivism in their work. Real design is the thinking bits, let's
get that clear.
Le Corbusier tried the artistic act of exceptional engineering and it
failed on a human scale. 

To state that "everyting else" harks back to outdated thinking is to
place yourself firmly out of the mainstream of design thinking today,
and to misunderstand the work that a lot of good researchers are doing.

'organisation design' - admin = no, this does not simply have to do
with admin stuff, but with creating human capital, with the very thorny
issues of dealing with tacit knowledge and the great difficulty of
designing systems that can retain knowledge that people keep in their
heads and find so difficult to document. There is no such thing as
Knowledge Management, which is a joke. Organisational design is close to
organisational learning, which needs systems designers to unravel (Chris
Argyris, Donald Schon).

'brand design' - corporate identity
'viral design' - advertising
Both of these are being taken seriously by real design researchers, and
not being used merely as buzz words (although I have no doubt that the
advertising industry is still filled with enough people who do just
that), and no, I am not in favour of old-fashioned " branding" that
simply tells you what to believe.
I really do not care that some misuse the term viral design, because
the existence of the term means that there are people who want to know
more about the effects of design on the users, and to know how it really
works in "the world out there".
The term also should remind people of what is happening in interaction
design, and the way young people are appropriating the designs /
products. These new users understand what a viral dissemination of
information can do, and they use it to good effect. Welcome to the new
world.
I would also link this term to http://rhizomes.net/ the e-journal that
is based on the work of Deleuze (and Guattari) = 

"Rhizomes oppose the idea that knowledge must grow in a tree structure
from previously accepted ideas. New thinking need not follow established
patterns. 

Rhizomes promotes experimental work located outside current
disciplines, work that has no proper location. As our name suggests,
works written in the spirit of Deleuzian approaches are welcomed but not
required.

We are not interested in publishing texts that establish their
authority merely by affirming what is already believed. Instead, we
encourage migrations into new conceptual territories resulting from
unpredictable juxtapositions." 

Johann


>>> "Bill, Amanda" <[log in to unmask]> 2008/06/18 11:21 PM >>>
Is this design???

http://www.massey.ac.nz/massey/about-us/news/article.cfm?mnarticle=engineering-an-art-form-04-06-2008


Amanda Bill

________________________________________
From: PhD-Design - This list is for discussion of PhD studies and
related research in Design [[log in to unmask]] On Behalf Of
[log in to unmask] [[log in to unmask]] 
Sent: Thursday, 19 June 2008 6:52 a.m.
To: [log in to unmask] 
Subject: def. design

:

'design is an artistic act of exceptional engineering'.

everything else really harks back to the original def. used  in the 50
and
60s.

It has just become missappropriated in the quest to 'sex up' some
other
wise unintersting careers.

'organisation design' - admin
'brand design' - corporate identity
'viral design' - advertising

and so on.

best,

Glenn
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