Is this design???
http://www.massey.ac.nz/massey/about-us/news/article.cfm?mnarticle=engineering-an-art-form-04-06-2008
Amanda Bill
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From: PhD-Design - This list is for discussion of PhD studies and related research in Design [[log in to unmask]] On Behalf Of [log in to unmask] [[log in to unmask]]
Sent: Thursday, 19 June 2008 6:52 a.m.
To: [log in to unmask]
Subject: def. design
:
'design is an artistic act of exceptional engineering'.
everything else really harks back to the original def. used in the 50 and
60s.
It has just become missappropriated in the quest to 'sex up' some other
wise unintersting careers.
'organisation design' - admin
'brand design' - corporate identity
'viral design' - advertising
and so on.
best,
Glenn
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