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Subject:

Managing your library brand online

From:

Abigail Luthmann <[log in to unmask]>

Reply-To:

Abigail Luthmann <[log in to unmask]>

Date:

Sun, 8 Jun 2008 15:41:34 +0100

Content-Type:

text/plain

Parts/Attachments:

Parts/Attachments

text/plain (27 lines)

*Apologies for cross-posting*

Managing your library brand online - a CILIP in Sussex event
 
Come and learn how online marketing strategies can work for your library 
and information centre. Ben Bose, of international digital marketing 
company Icrossing, will speak about understanding your online audience, 
improving your search engine ranking and optimising your library brand 
online.
 
This is a fantastic opportunity to learn how digital marketing techniques 
can be applied to the information website. Ben, a qualified librarian, has 
been with Icrossing for two years as Content and Media Strategist and is 
keen to share his experience with information professionals. 
 
The session is suitable for all who are interested in the marketing and 
promotion of library services, and will be particularly useful to those 
who are directly involved in delivering an online presence. 
 
Date: Wednesday 16th July, 6.30pm.
Venue: Worthing Library, West Sussex
Map here: http://www.westsussex.gov.uk/ccm/content/libraries-and-
archives/libraries/your-local-library/worthing.en

Cost: 3 CILIP members, 5 non-members (payable on the night).

Please email Abigail Luthmann to book your place: [log in to unmask]

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