*apologies for cross-posting*
Hi all,
I wanted to let you know that the Institution of Civil Engineers (ICE), and
its subsidiary Thomas Telford Publishing, have opted to use PCG for sales
representation in the US.
ICE creates specialist products and services for the civil engineering and
construction markets. These include journals, books, recruitment and
training, as well as best practice, news and networking opportunities around
the NEC and Eurocodes. It has been publishing engineering journals since
1836, and its internationally-read publications are available in print and
online packages.
Their journal sales manager Neil Byrne says, "We were impressed by PCG's
ready ability to comprehend and articulate our position, and the acumen with
which they tailored a solution to our specific needs."
I've pasted the full text of today's announcement below FYI - please do just
give me a call or drop me a line if you have any questions or would like any
supplementary information.
All the best,
Charlie.
_______________________________
Charlie Rapple
Group Marketing Manager
Publishing Technology plc
T +44 1865 397860
[log in to unmask]
_______________________________
THE INSTITUTION OF CIVIL ENGINEERS SELECTS PCG TO PROVIDE NORTH AMERICAN
SALES REPRESENTATION
Publishers Communication Group (PCG), the leading provider of research,
sales and marketing services to scholarly and professional publishers, is
pleased to announce that it has been selected by the Institution of Civil
Engineers (ICE), and its subsidiary Thomas Telford Publishing, to manage its
relationships and increase penetration in the North American library market.
PCG will recruit and manage a sales representative to develop opportunities
for ICE’s collection of leading civil engineering and construction journals.
Despite increasing competition, PCG has undergone rapid growth in recent
years, with more than twenty publishers choosing its sales representation
and market research services in 2007. “Publishers choose to work with us
because they know they can trust us to understand their strategic objectives
and to translate these into concrete results,” comments Director of Content
Sales Claire Ginn Winthrop. “Our proven services and dynamic team will
ensure that ICE’s investment in targeting new markets is optimised, and that
their prestigious publications gain visibility in this major market.”
“We were impressed by PCG’s ready ability to comprehend and articulate our
position, and the acumen with which they tailored a solution to our specific
needs,” notes Thomas Telford’s Journal Sales Manager Neil Byrne. “A North
American presence is critical for us, and we are confident that this can be
successfully achieved through this partnership.”
PCG is now actively recruiting an experienced sales professional in North
America to deliver high-quality service and develop business opportunities
on behalf of the Institution of Civil Engineers.
For more information, please contact:
Charlie Rapple
Publishing Technology plc
Tel: +44 1865 397860
Email: [log in to unmask]
MSN: [log in to unmask]
AIM: Rappleland
Neil Byrne
Thomas Telford Publishing
Tel: +44 20 7665 2480
Email: [log in to unmask]
About PCG
www.pcgplus.com
Publishers Communication Group, Inc., a division of Publishing Technology
plc, is a full-service marketing and sales consulting firm with locations in
Cambridge, Massachusetts, and Oxford, England. PCG was established in 1989
as a resource for scholarly publishers to more effectively work with the
global library market. PCG offers qualitative and quantitative marketing
research, international multi-lingual telemarketing services, UK- and
US-based customer services operations, sales representation, and strategic
consulting.
About Thomas Telford
www.thomastelford.com
Thomas Telford is the knowledge business of the Institution of Civil
Engineers, and creates specialist products and services for the civil
engineering and construction markets. These include journals, books,
recruitment and training, as well as best practice, news and networking
opportunities around the NEC and Eurocodes. It has been publishing
engineering journals since 1836, and its internationally-read publications
are available in print and online packages.
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