I feel that the problem you mention is already handled by quite a few disciplines, psychology, semiology, psychiatry for instance and I believe you are right in what I assume is an observation that students of design find it hard to make contact with those areas of interest because the enthusiasm for an appearance is made up of various actions that can only be finally seen as pure-will not to the appearance of the appearance but to the outcomes such an outcome will bring to those who demand it with such violence (displaced in various ways such as rhetoric and ridicule) (in the case of students - marks) and thus the ripples of activity that shift from a mere attempt at appearance to the full on religious symbolism, burning, revelational dotty behaviour and so on, that we all know so well from the studio and design practice and from capitalist endeavours in particular. Obviously it works so well that it is a pot boiling business called design taking care of difference, and I agree with you that it would be good to move from knowledge to wisdom in this matter, but it is something of an existential task and the various disciplines choose to eschew it since it will do for them and their professors what books did to cathedrals.
Condemn everyone, on whichever side of the argument she places himself, in whose mode of advocacy either want of candour, or malignity, bigotry, or intolerance of feeling manifest themselves; but not inferring these vices from the side which a person takes, though it be the contrary side of the question to our own; and giving merited honour to everyone, whatever opinion she may hold, who has calmness to see and honesty to state what his opponents and their opinions really are, exaggerating nothing to their discredit, keeping nothing back which tells, or can be supposed to tell, in their favour – J.S Mill
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