For My Learning we use three different methods to collect stats.
For 18 months we've been using a package called Weblog Expert, but for
the last six months have also started using Google Analyitics. As has
been talked about Google gives lower visitor numbers (about 60% I'd
guess), but record better stickability because of different user time
settings. Our problem has been the people who bother to collect numbers
have got used to the first system and do notice the drop, so for the
moment we are reporting both still.
Our third system is our own customised one that reports back very simply
to each of our museum content creators (currently 82 museums) the stats
for their individual content (we call our resources learning journeys).
Two named content creators for each resource automatically receive their
visitor numbers by email each month. The way it's presented is easy for
them to see numbers for each month, most popular pages,images etc.
Content creators (educators and curators, not web people) have access to
the Google stats but very rarely view them. The customised ones that
they receive by email have much more interest to them because they can
access information about their own individual resources without having
to learn how to use Google Analytics and drill down within those
reports. The aim is that this method is an aid to improvement and
quality control of resources, not just about number collection.
However, in terms of number collection roll on when one system only is
suggested to use by MLA!
Vicky Mitchell
Renaissance Yorkshire Hub e-Learning Manager
www.mylearning.org
-----Original Message-----
From: Museums Computer Group [mailto:[log in to unmask]] On Behalf Of
Jim O'Donnell
Sent: 02 January 2008 12:35
To: [log in to unmask]
Subject: Re: Measuring web site visits
Thanks,
This is really useful. One thing I forgot to ask - those people using
log analysis, do you filter your logs at all or measure every request,
including requests from spiders and scripts that are crawling your site?
I'd estimate that up to half the requests to our web servers are not
real site users looking at web pages.
We'd like to switch from log analysis to Google Analytics. There's some
nervousness about the apparent drop in visitor figures. GA reports
figures about half of those reported by web trends, but I think that
could be evened out if we filtered our logs before running them through
web trends. Has the diffrence in figures been a problem for anyone else?
Jim
>-----Original Message-----
>From: Museums Computer Group [mailto:[log in to unmask]] On Behalf Of
>Sexton, Charlotte
>Sent: 02 January 2008 12:12
>To: [log in to unmask]
>Subject: Re: Measuring web site visits
>
>Hi Jim,
>
>We are currently using a combination of LiveStats (a log files analysis
>tool) and Google Analytics.
>
>The plan is to ditch LiveStats and move all our reporting to Google
>Analytics.
>
>In the longer term we will use Google for measuring our success at
>meeting specific targets...
>
>Best
>Charlotte
>
>--
>Charlotte Sexton
>Deputy Head New Media
>National Gallery
>Trafalgar Sq
>London
>WC2N 5DN
>Tel: 0207 747 2850
>http://www.nationalgallery.org.uk
>
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