**Apologies for cross-posting**
ALPSP Seminar
Book Publishing Strategies for Associations and Societies
Date: 13 March, 2008 Time: 0930 - 1615 followed by networking
reception (wine and nibbles)
Venue: British Dental Association, 64 Wimpole Street, London W1G 8YS
Chair: Toby Green, Head of Publishing, OECD
Book publishing, both online and in print, is being transformed by the
internet and digital printing. The opportunity to maximise impact and meet
income targets has never been better. But what are today's strategic
benchmarks for any society, association or other mission-driven book
publishing programme? How can you achieve the impact you want and still make
income targets? What are the new marketing and supply chain opportunities?
Which business model should you adopt: subscription or title-by-title sales
(or both)? Which new technologies or partners could you be using?
Each speaker will use proven examples to discuss the different angles that,
together, will help you determine a practical strategy for your own book
publishing programme, whether large or small.
Who should attend: editorial and marketing managers who work with books
within the publishing arm of a society, non-profit organisation or other
scholarly, mission-driven, publishing operation.
Sessions and Speakers:
* Publishing Educational Resources for Societies - Maria Khan,
Wiley-Blackwell
* Book publishing and the scholarly society - doing it yourself - Peter
Richardson, Royal Society of Medicine Press
* Adding value for readers - what more can we do online to get our
messages across? - David Smith, CABI
* Getting to readers - which are the core print and online channels to
market? - David Taylor, Lightning Source Incorporated
* Where are the synergies and opportunities with journals/books and
other online resources? - Speaker to be confirmed
* Aside from textbooks, what do librarians want? - Christine Fyfe,
University of Leicester
* Did you know that Dickens sold advertising? Options for financing
mission-driven books - Phil Abrahams, Royal Society of Chemistry
* Attracting readers - affordable promotion strategies that actually
work - Melina Kenneway, TBI Communications
To book or obtain further information please follow link:
http://www.alpsp.org/ngen_public/article.asp?aid=1990
Or contact: Diane French
Event and Database Administrator
The Association of Learned and Professional Society Publishers (ALPSP)
Telephone/Fax: 01827 709188
Email: [log in to unmask]
Please visit our website at: www.alpsp.org <http://www.alpsp.org/>
ALPSP is a Company limited by guarantee and incorporated in England and
Wales Registration no: 4081634. Registered Office: Blenheim House, 120
Church Street, Brighton, BN1 1AU, UK
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