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Subject:

Re: In my 'umble view, web-names ARE all-important .... Align all brand-names. RE: The use of .com domain for UK museums

From:

Hunterian Museum <[log in to unmask]>

Reply-To:

Museums Computer Group <[log in to unmask]>

Date:

Tue, 27 Nov 2007 19:41:00 +0000

Content-Type:

text/plain

Parts/Attachments:

Parts/Attachments

text/plain (489 lines)

Hi Matthew,

Hope you are well.  Slightly left of field in this discussion, but I
wondered if the BM had ever actually used (or still uses) your .museum
domain?

Best wishes,

Jim.

Jim Devine
Head of Multimedia
Hunterian Museum and Art Gallery
University of Glasgow

[log in to unmask]
Tel: 0141 330 3691
Fax: 0141 330 3617



On 27/11/07 18:40, "Matthew Cock" <[log in to unmask]> wrote:

> We are in the process of trying to acquire .com, but it is not proving simple.
> - can't go into details on list, as it involves lawyers...
> 
> We recently changed from .ac.uk to .org, and got rid of a redundant 'the'.
> We're recovering from the google dip, and that only occurred because our new
> domain name had been used by a previous owner as a spam site.
> 
> Best.
> Matthew
>  
> Head of Web | Department of Learning and Audiences | The British Museum |
> britishmuseum.org
> sent from blackberry: 07971 433841
>  
> 
> -----Original Message-----
> From: Museums Computer Group <[log in to unmask]>
> To: [log in to unmask] <[log in to unmask]>
> Sent: Tue Nov 27 16:28:48 2007
> Subject: Re: In my 'umble view, web-names ARE all-important .... Align all
> brand-names. RE: The use of .com domain for UK museums
> 
> Hi folks
> 
> We did the "multibuy" of .com .co.uk .org.uk under our old domain and as
> far as I know this *is* continuing with the new one.
> 
> I've seen multiple domains being used to catch people who are then
> redirected to an actual web site.
> 
> Interestingly, I found that even though britishmuseum.org and
> britishmuseum.co.uk are registered by the British Museum,
> britishmuseum.com isn't!
> 
> 
> Michael
> 
>> -----Original Message-----
>> From: Museums Computer Group [mailto:[log in to unmask]] On
> 
>> Behalf Of Mike Ellis
>> Sent: 27 November 2007 15:53
>> To: [log in to unmask]
>> Subject: Re: In my 'umble view, web-names ARE all-important
> 
>> .... Align all brand-names. RE: The use of .com domain for UK museums
>> 
> 
>> I couldn't agree more about buying all possible permutations
> 
>> of your domain name, but it's vital to only use one -
> 
>> consistently - in any of your marketing.
> 
>> 
> 
>> Keeping domain names short and memorable is also a good
> 
>> thing, and helps reinforce brand identity, but I'd argue that
> 
>> Google findability is way more crucial and will ultimately
> 
>> get your site more traffic...
>> 
> 
>> Cheers
>> 
> 
>> Mike
>> 
> 
>> ________________________________
>> 
> 
>> Mike Ellis
>> Solutions Architect
>> 
> 
>> Eduserv
>> [log in to unmask]
>> tel: 01225 474300
>> fax: 01225 474301
>> www.eduserv.org.uk
>> 
> 
>> 
> 
>> -----Original Message-----
>> From: Museums Computer Group [mailto:[log in to unmask]] On Behalf Of
>> John Bibby
>> Sent: 27 November 2007 15:45
>> To: [log in to unmask]
>> Subject: In my 'umble view, web-names ARE all-important .... Align all
>> brand-names. RE: The use of .com domain for UK museums
>> 
> 
>> My 'umble view is that web-names are all-important.
>> 
> 
>> It is important to align your web-name with your brand name.
> 
>> e.g. if you
>> are
>> Xtown museums then stick to this - or if you use something more snazzy
>> e.g.
>> Xmus.com, then make sure you also register the other names that people
>> might
>> use.
>> 
> 
>> The costs of registering domain names is very small - about
> 
>> 5p per day.
>> So I
>> would keep all possible aliases (including earlier URLs) and provide
>> automatic links to the correct URL (giving automatic reminders asking
>> users
>> to update).
>> 
> 
>> Should you book .com ?
>> I would say definitely YES - even if it is not your main site.
>> If you do not, somebody else (one of your competitors?) might use it.
>> 
> 
>> What would you give for M&S.com ? My kids Matthew and Shirley hope to
>> get
>> there before you!  :)
>> 
> 
>> JOHN BIBBY
>> 
> 
>> -----Original Message-----
>> From: Museums Computer Group [mailto:[log in to unmask]] On Behalf Of
>> Michael Comiskey
>> Sent: 27 November 2007 14:40
>> To: [log in to unmask]
>> Subject: Re: The use of .com domain for UK museums
>> 
> 
>> Hi Mike
>> 
> 
>> I don't have anything to do with this.
>> 
> 
>> I was informed of the decision today by our ICT Manager who
> 
>> presented it
>> as something he had been told to implement.
>> 
> 
>> I'm not sure it is a good idea myself, but it is out of my hands.
>> 
> 
>> Michael
>> 
> 
>>> -----Original Message-----
>>> From: Museums Computer Group [mailto:[log in to unmask]] On
>>> Behalf Of Mike Ellis
>>> Sent: 27 Novembr 2007 14:25
>>> To: [log in to unmask]
>>> Subject: Re: The use of .com domain for UK museums
>>> 
>>> Hi Michael
>>> 
>>> I don't think there's any difference at all between .com and
>>> .org.uk, and certainly not in wider public perception (which
>>> is the important thing...). You'll probably hear some noise
>>> around the fact that .com is considered US or commerce based,
>>> but I think that's legacy noise rather than anything with any
>>> real bearing to where we are today. The "uk" bit of your
>>> domain may still be considered important, though, but again
>>> that's really personal preference rather than anything else.
>>> As someone who does this stuff all day I do have a tendency
>>> to look at a domain and say "ooh, a UK based company" but to
>>> be honest 1) having that domain doesn't mean it's true and 2)
>>> Most people won't even look at the address bar - they'll just
>>> go for the first result in Google...
>>> 
>>> At the end of the day, the SEO and findability of your site
>>> is way, way more important than the domain name, and that's
>>> where your question raises some danger flags. Moving a domain
>>> name is a dangerous business if you've already established a
>>> good page rank and SEO. At the end of the day if the only
>>> thing you're changing is the TLD (the .com / .org.uk bit of
>>> your domain) then the question really is - if it ain't broke,
>>> why fix it?
>>> 
>>> If instead the change is universal - as your email suggests -
>>> and you're actually renaming the whole brand, then my vote is
>>> that it doesn't make any difference at all - go with
>>> something short and memorable before the TLD and whichever
>>> your preference after it. Make sure you have a sensible
>>> procedure for managing the change, though - redirects,
>>> communicating the change, only marketing one url, etc etc...
>>> 
>>> Cheers
>>> 
>>> Mike
>>> 
>>> Ps. It'll cost you a little more each year for .com. May or
>>> may not be a consideration :-)
>>> 
>>> 
>>> ________________________________
>>> 
>>> Mike Ellis
>>> Solutions Architect
>>> 
>>> Eduserv
>>> [log in to unmask]
>>> tel: 01225 474300
>>> fax: 01225 474301
>>> www.eduserv.org.uk
>>> 
> 
>>> 
>>> -----Original Message-----
>>> From: Museums Computer Group [mailto:[log in to unmask]] On
> 
>> Behalf Of
>>> Michael Comiskey
>>> Sent: 27 November 2007 14:15
>>> To: [log in to unmask]
>>> Subject: The use of .com domain for UK museums
>>> 
>>> Hi all
>>> 
>>> I have an enquiry about how .com addresses are regarded by museum
>>> professionals and the general public.
>>> 
>>> I have heard that my organisation is moving to the use of a
>>> .com suffix
>>> (away from org.uk)as part of an overall name change.
>>> 
>>> Are there any UK museums using .com as part of their main
>>> organisational
>>> web address or for email addresses (as opposed to trading
> 
>> companies or
>>> shops)?
>>> 
>>> If so, why was a .com chosen?
>>> 
>>> Michael
>>> 
>>> **************************************************************
>>> **********
>>> 
>>> 
>>> National Museums Northern Ireland comprises the Ulster
> 
>> Museum, Ulster
>>> Folk and Transport Museum, Ulster American Folk Park, Armagh County
>>> Museum and W5.
>>> 
>>> The Ulster Museum is currently closed for major
>>> redevelopment.  Details
>>> of the museum's programme of outreach activities during
> 
>> closure can be
>>> found at www.ulstermuseum.org.uk.
>>> 
>>> All our other sites are open as normal.
>>> 
>>> 
>>> Any views expressed by the sender of this message are not
> 
>> necessarily
>>> those of the National Museums Northern Ireland. This email
>>> and any files
>>> transmitted with it are intended solely for the use of the
>>> individual or
>>> entity to whom they are addressed. If you have received
> 
>> this email in
>>> error please notify the sender immediately by using the
> 
>> reply facility
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>>> 
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>>> 
>>> **************************************************************
>>> **********
>>> 
>>> **************************************************
>>> For mcg information and to manage your subscription to the
> 
>> list, visit
>>> the website at http://www.museumscomputergroup.org.uk
>>> **************************************************
>>> 
>>> 
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> 
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>> 
> 
>> **************************************************************
>> **********
>> 
> 
>> National Museums Northern Ireland comprises the Ulster Museum, Ulster
>> Folk
>> and Transport Museum, Ulster American Folk Park, Armagh County Museum
>> and
>> W5.
>> 
> 
>> The Ulster Museum is currently closed for major
> 
>> redevelopment.  Details
>> of
>> the museum's programme of outreach activities during closure can be
>> found at
>> www.ulstermuseum.org.uk.
>> 
> 
>> All our other sites are open as normal.
>> 
> 
>> 
> 
>> Any views expressed by the sender of this message are not necessarily
>> those
>> of the National Museums Northern Ireland. This email and any files
>> transmitted with it are intended solely for the use of the
> 
>> individual or
>> entity to whom they are addressed. If you have received this email in
>> error
>> please notify the sender immediately by using the reply
> 
>> facility in your
>> email software.
>> 
> 
>> All emails are swept for the presence of viruses.
>> 
> 
>> **************************************************************
>> **********
>> 
> 
>> **************************************************
>> For mcg information and to manage your subscription to the list, visit
>> the
>> website at http://www.museumscomputergroup.org.uk
>> **************************************************
>> 
> 
>> **************************************************
>> For mcg information and to manage your subscription to the list, visit
>> the website at http://www.museumscomputergroup.org.uk
>> **************************************************
>> 
> 
>> 
> 
>> 
> 
>> Unless otherwise agreed expressly in writing by a senior manager of
> 
>> Eduserv, this communication is to be treated as confidential and the
> 
>> information in it may not be used or disclosed except for the purpose
>> for which it has been sent.
>> If you have reason to believe that you are not the intended recipient
>> of this communication, please contact the sender immediately.
>> No employee or agent is authorised to enter into any binding agreement
>> or contract on behalf of Eduserv or Eduserv Technologies Ltd., unless
>> that agreement is subsequently confirmed by the conclusion of
> 
>> a written
>> contract or the issue of a purchase order.
>> Eduserv (Limited by Guarantee) - company number 3763109 - and
> 
>> Eduserv Technologies Ltd - company number - 4256630 - are both
> 
>> companies incorporated in England and Wales and have their registered
> 
>> offices at Queen Anne House, 11 Charlotte Street, Bath, BA1 2NE.
>> 
> 
>> 
> 
>> **************************************************
>> For mcg information and to manage your subscription to the
> 
>> list, visit the website at http://www.museumscomputergroup.org.uk
>> **************************************************
>> 
> 
> 
> ************************************************************************
> 
> 
> National Museums Northern Ireland comprises the Ulster Museum, Ulster Folk and
> Transport Museum, Ulster American Folk Park, Armagh County Museum and W5.
> 
> The Ulster Museum is currently closed for major redevelopment.  Details of the
> museum's programme of outreach activities during closure can be found at
> www.ulstermuseum.org.uk.
> 
> All our other sites are open as normal.
> 
> 
> Any views expressed by the sender of this message are not necessarily those of
> the National Museums Northern Ireland. This email and any files transmitted
> with it are intended solely for the use of the individual or entity to whom
> they are addressed. If you have received this email in error please notify the
> sender immediately by using the reply facility in your email software.
> 
> All emails are swept for the presence of viruses.
> 
> ************************************************************************
> 
> **************************************************
> For mcg information and to manage your subscription to the list, visit the
> website at http://www.museumscomputergroup.org.uk
> **************************************************
> 
> The First Emperor: China's Terracotta Army
> Until 6 April 2008
> BOOK TICKETS
> +44 (0)20 7323 8181
> www.britishmuseum.org
> 

**************************************************
For mcg information and to manage your subscription to the list, visit the website at http://www.museumscomputergroup.org.uk
**************************************************

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