Hi Matthew,
Hope you are well. Slightly left of field in this discussion, but I
wondered if the BM had ever actually used (or still uses) your .museum
domain?
Best wishes,
Jim.
Jim Devine
Head of Multimedia
Hunterian Museum and Art Gallery
University of Glasgow
[log in to unmask]
Tel: 0141 330 3691
Fax: 0141 330 3617
On 27/11/07 18:40, "Matthew Cock" <[log in to unmask]> wrote:
> We are in the process of trying to acquire .com, but it is not proving simple.
> - can't go into details on list, as it involves lawyers...
>
> We recently changed from .ac.uk to .org, and got rid of a redundant 'the'.
> We're recovering from the google dip, and that only occurred because our new
> domain name had been used by a previous owner as a spam site.
>
> Best.
> Matthew
>
> Head of Web | Department of Learning and Audiences | The British Museum |
> britishmuseum.org
> sent from blackberry: 07971 433841
>
>
> -----Original Message-----
> From: Museums Computer Group <[log in to unmask]>
> To: [log in to unmask] <[log in to unmask]>
> Sent: Tue Nov 27 16:28:48 2007
> Subject: Re: In my 'umble view, web-names ARE all-important .... Align all
> brand-names. RE: The use of .com domain for UK museums
>
> Hi folks
>
> We did the "multibuy" of .com .co.uk .org.uk under our old domain and as
> far as I know this *is* continuing with the new one.
>
> I've seen multiple domains being used to catch people who are then
> redirected to an actual web site.
>
> Interestingly, I found that even though britishmuseum.org and
> britishmuseum.co.uk are registered by the British Museum,
> britishmuseum.com isn't!
>
>
> Michael
>
>> -----Original Message-----
>> From: Museums Computer Group [mailto:[log in to unmask]] On
>
>> Behalf Of Mike Ellis
>> Sent: 27 November 2007 15:53
>> To: [log in to unmask]
>> Subject: Re: In my 'umble view, web-names ARE all-important
>
>> .... Align all brand-names. RE: The use of .com domain for UK museums
>>
>
>> I couldn't agree more about buying all possible permutations
>
>> of your domain name, but it's vital to only use one -
>
>> consistently - in any of your marketing.
>
>>
>
>> Keeping domain names short and memorable is also a good
>
>> thing, and helps reinforce brand identity, but I'd argue that
>
>> Google findability is way more crucial and will ultimately
>
>> get your site more traffic...
>>
>
>> Cheers
>>
>
>> Mike
>>
>
>> ________________________________
>>
>
>> Mike Ellis
>> Solutions Architect
>>
>
>> Eduserv
>> [log in to unmask]
>> tel: 01225 474300
>> fax: 01225 474301
>> www.eduserv.org.uk
>>
>
>>
>
>> -----Original Message-----
>> From: Museums Computer Group [mailto:[log in to unmask]] On Behalf Of
>> John Bibby
>> Sent: 27 November 2007 15:45
>> To: [log in to unmask]
>> Subject: In my 'umble view, web-names ARE all-important .... Align all
>> brand-names. RE: The use of .com domain for UK museums
>>
>
>> My 'umble view is that web-names are all-important.
>>
>
>> It is important to align your web-name with your brand name.
>
>> e.g. if you
>> are
>> Xtown museums then stick to this - or if you use something more snazzy
>> e.g.
>> Xmus.com, then make sure you also register the other names that people
>> might
>> use.
>>
>
>> The costs of registering domain names is very small - about
>
>> 5p per day.
>> So I
>> would keep all possible aliases (including earlier URLs) and provide
>> automatic links to the correct URL (giving automatic reminders asking
>> users
>> to update).
>>
>
>> Should you book .com ?
>> I would say definitely YES - even if it is not your main site.
>> If you do not, somebody else (one of your competitors?) might use it.
>>
>
>> What would you give for M&S.com ? My kids Matthew and Shirley hope to
>> get
>> there before you! :)
>>
>
>> JOHN BIBBY
>>
>
>> -----Original Message-----
>> From: Museums Computer Group [mailto:[log in to unmask]] On Behalf Of
>> Michael Comiskey
>> Sent: 27 November 2007 14:40
>> To: [log in to unmask]
>> Subject: Re: The use of .com domain for UK museums
>>
>
>> Hi Mike
>>
>
>> I don't have anything to do with this.
>>
>
>> I was informed of the decision today by our ICT Manager who
>
>> presented it
>> as something he had been told to implement.
>>
>
>> I'm not sure it is a good idea myself, but it is out of my hands.
>>
>
>> Michael
>>
>
>>> -----Original Message-----
>>> From: Museums Computer Group [mailto:[log in to unmask]] On
>>> Behalf Of Mike Ellis
>>> Sent: 27 Novembr 2007 14:25
>>> To: [log in to unmask]
>>> Subject: Re: The use of .com domain for UK museums
>>>
>>> Hi Michael
>>>
>>> I don't think there's any difference at all between .com and
>>> .org.uk, and certainly not in wider public perception (which
>>> is the important thing...). You'll probably hear some noise
>>> around the fact that .com is considered US or commerce based,
>>> but I think that's legacy noise rather than anything with any
>>> real bearing to where we are today. The "uk" bit of your
>>> domain may still be considered important, though, but again
>>> that's really personal preference rather than anything else.
>>> As someone who does this stuff all day I do have a tendency
>>> to look at a domain and say "ooh, a UK based company" but to
>>> be honest 1) having that domain doesn't mean it's true and 2)
>>> Most people won't even look at the address bar - they'll just
>>> go for the first result in Google...
>>>
>>> At the end of the day, the SEO and findability of your site
>>> is way, way more important than the domain name, and that's
>>> where your question raises some danger flags. Moving a domain
>>> name is a dangerous business if you've already established a
>>> good page rank and SEO. At the end of the day if the only
>>> thing you're changing is the TLD (the .com / .org.uk bit of
>>> your domain) then the question really is - if it ain't broke,
>>> why fix it?
>>>
>>> If instead the change is universal - as your email suggests -
>>> and you're actually renaming the whole brand, then my vote is
>>> that it doesn't make any difference at all - go with
>>> something short and memorable before the TLD and whichever
>>> your preference after it. Make sure you have a sensible
>>> procedure for managing the change, though - redirects,
>>> communicating the change, only marketing one url, etc etc...
>>>
>>> Cheers
>>>
>>> Mike
>>>
>>> Ps. It'll cost you a little more each year for .com. May or
>>> may not be a consideration :-)
>>>
>>>
>>> ________________________________
>>>
>>> Mike Ellis
>>> Solutions Architect
>>>
>>> Eduserv
>>> [log in to unmask]
>>> tel: 01225 474300
>>> fax: 01225 474301
>>> www.eduserv.org.uk
>>>
>
>>>
>>> -----Original Message-----
>>> From: Museums Computer Group [mailto:[log in to unmask]] On
>
>> Behalf Of
>>> Michael Comiskey
>>> Sent: 27 November 2007 14:15
>>> To: [log in to unmask]
>>> Subject: The use of .com domain for UK museums
>>>
>>> Hi all
>>>
>>> I have an enquiry about how .com addresses are regarded by museum
>>> professionals and the general public.
>>>
>>> I have heard that my organisation is moving to the use of a
>>> .com suffix
>>> (away from org.uk)as part of an overall name change.
>>>
>>> Are there any UK museums using .com as part of their main
>>> organisational
>>> web address or for email addresses (as opposed to trading
>
>> companies or
>>> shops)?
>>>
>>> If so, why was a .com chosen?
>>>
>>> Michael
>>>
>>> **************************************************************
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>>>
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>>> National Museums Northern Ireland comprises the Ulster
>
>> Museum, Ulster
>>> Folk and Transport Museum, Ulster American Folk Park, Armagh County
>>> Museum and W5.
>>>
>>> The Ulster Museum is currently closed for major
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>
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>>>
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>>>
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>
>> National Museums Northern Ireland comprises the Ulster Museum, Ulster
>> Folk
>> and Transport Museum, Ulster American Folk Park, Armagh County Museum
>> and
>> W5.
>>
>
>> The Ulster Museum is currently closed for major
>
>> redevelopment. Details
>> of
>> the museum's programme of outreach activities during closure can be
>> found at
>> www.ulstermuseum.org.uk.
>>
>
>> All our other sites are open as normal.
>>
>
>>
>
>> Any views expressed by the sender of this message are not necessarily
>> those
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> ************************************************************************
>
>
> National Museums Northern Ireland comprises the Ulster Museum, Ulster Folk and
> Transport Museum, Ulster American Folk Park, Armagh County Museum and W5.
>
> The Ulster Museum is currently closed for major redevelopment. Details of the
> museum's programme of outreach activities during closure can be found at
> www.ulstermuseum.org.uk.
>
> All our other sites are open as normal.
>
>
> Any views expressed by the sender of this message are not necessarily those of
> the National Museums Northern Ireland. This email and any files transmitted
> with it are intended solely for the use of the individual or entity to whom
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> sender immediately by using the reply facility in your email software.
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