Hi Fiona
We've run quite a lot of campaigns at the Powerhouse using AdWords.
The most successful have been for our corporate events hire where we have been able to target particular search words and phrases as well as competitors keywords. It has also been the easiest to track conversions on - and with high value conversions paying decent CPC rates was not such a problem.
Email me off list if you want more details.
The one caveat I would stress is that AdWords takes a *lot* of monitoring and tweaking. When we had several campaigns running - for different special exhibitions as well as events and venue hire - I was spending several hours each week bumping up and down our CPC rates to optimise.
Seb
Sebastian Chan
Manager, Web Services
Powerhouse Museum
street - 500 Harris St Ultimo, NSW Australia
postal - PO Box K346, Haymarket, NSW 1238
tel - 61 2 9217 0109
fax - 61 2 9217 0689
e - [log in to unmask]
w - www.powerhousemuseum.com
-----Original Message-----
From: Museums Computer Group on behalf of Fiona Romeo
Sent: Thu 10/11/2007 7:38 PM
To: [log in to unmask]
Subject: Google AdWords
Hello, how many of you are using - or have experimented with - Google AdWords? I noticed the British Museum's AdWords and banner campaign for its 'The First Emperor: China's Terracotta Army' exhibition and I'm wondering how successful such campaigns are? And how the success can be compared to more traditional methods, e.g. print marketing?
(We ran a very limited Google AdWords trial for our new planetarium last month, and our cost per click was £0.03 for the keywords 'Greenwich Planetarium' and 'London Planetarium'.)
Fiona
Fiona Romeo
Head of Digital Media
National Maritime Museum - Sea, ships, time and the stars
Tel: 020 8312 6740
Email: [log in to unmask]
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