***apologies for cross posting***
ALPSP training: PLACES ARE STILL AVAILABLE ON OUR AUTUMN COURSES
LICENSING DIGITAL CONTENT, 1 NOVEMBER, LONDON
Licensing digital content has rapidly become a key component of the academic
publishing environment, and this course will outline key issues and
establish what is needed in a digital licence and why.
INTRODUCTION TO JOURNALS MARKETING, 6 NOVEMBER, LONDON
This course provides an introduction to the changing and challenging role of
promoting journals in today's market.
INTRODUCTION TO JOURNALS PUBLISHING, 20 NOVEMBER, LONDON
This is an introductory course covering all aspects of journals publishing
for those who are at the beginning of their careers. It covers everything
from peer review to online delivery, and provides delegates with a clear
understanding of how all the elements in this fast-moving area fit together.
EFFECTIVE JOURNALS MARKETING, NOVEMBER 28, LONDON
This course will take the form of an interactive workshop and will use a
variety of methods, including case studies, to examine some of the hot
topics (eg Open Access) in the market place and review how to apply
marketing techniques to generate sales and submissions.
INTRODUCTION TO COPYRIGHT, DECEMBER 10, OXFORD
This course provides an essential introduction to copyright law and how it
is used in practice. Delegates will gain an understanding of the legal
background and will be able to make sense of their own organization's
contracts and licences.
JOURNAL DEVELOPMENT, DECEMBER 12, LONDON
The course examines development strategies for individual journals. By
providing a solid overview of the publishing world and considering current
and future market trends, it will enable delegates to position their journal
within this context.
STRATEGY DEVELOPMENT AND EXECUTION: MAKING THE MOST OF YOUR PUBLISHING
BUSINESS, DECEMBER 6-7, CENTRAL LONDON
This course offers an applied introduction to strategic planning, focusing
on the practical skills and essential tools needed by senior managers to
devise and deliver a successful plan appropriate for their publishing
organization (whether this be a learned society, university press or
professional body). This course will enable delegates to match strategy to
vision and assess current strategic strengths and weaknesses.
Who should attend: Senior managers whose responsibilities include, or will
soon include, the origination, specification, execution and achievement of
their organization's strategic publishing plan, or key elements therein.
FURTHER INFORMATION: www.alpsp.org, [log in to unmask]
Amanda Whiting, Training Coordinator
Association of Learned and Professional Society Publishers
telephone: 01865 247776
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