Call for papers: Tourism brochures in Europe - Production and Translation
in the Age of
Globalization (deadline 15 Sep 2007; KCTOS - Knowledge, Creativity and
Societies, Vienna; 6-9 Dec 2007)
The tourism market is a central source of income in many European
countries. One of the main media promoting tourism are brochures,
either in electronic form or in print. In the context of globalization
this text type faces special challenges: it is located at the
intersection between the Local (serving as an element of advertising),
and the Global, which is intended to raise interest through the
translations on a worldwide level. These questions are to be discussed
in the intended panel.
This panel is open for linguists and discourse analysts for whom
tourism brochures are a text type researched very little to date and
thus posing a potential field of study. Also very welcome are the
initiators of tourism brochures as well as text and picture designers,
translators (also theoreticians) and translation agencies working with
this text type.
In case studies from European countries the process of production and
of translation of tourism brochures from the respective source
language into English or German shall be analyzed and the texts shall
be discussed regarding intention, addressees and potential impact.
Please send abstracts of max. 250 words and a short biography of max.
1000 characters to the panel organizers, prof. Dagmar Neuendorff
([log in to unmask]) or Dr. Michael Szurawitzki ([log in to unmask]),
Germanic Philology, Åbo Akademi University, by Sept 15, 2007. The
presentation languages are English and German.
Dr. phil. Michael Szurawitzki
Lecturer, Germanic Philology
Åbo Akademi University
Fabriksgatan 2 (Arken)
email [log in to unmask]