***Apologies for cross posting***
ALPSP Autumn and Winter courses, 2007
18 Sep 07 - Introduction to Journal Production Technology
Whether your production facility remains in-house, or you have an outsourced
arrangement, a knowledge of underlying technologies and associated jargon is
essential. This course explains the current, common technologies used within
the production workflow.
25 Sep 07 - Introduction to Journals Finance
What do all those financial terms mean? Can you make any sense of the
financial information provided to you? This course will provide an in-depth
look at journal finances with an overview of profitability, revenue streams
and expenses.
03 Oct 07 - Book and Journal Publishing Contracts
Designed to guide non-lawyer delegates through the complexities of
publishing agreements this course will help delegates understand, negotiate
and draft complex contracts.
30 Oct 07 - Introduction to Project Management
This course will help first line managers and others responsible for
handling change in any area within a publishing business. The course will
show how employing project management techniques will ensure a successful
outcome.
01 Nov 07 - Licensing Digital Content
What do you need in a digital licence and why? An overview of the
development of electronic licensing and how it relates to primary product
sales, secondary sales and copyright.
06 Nov 07 - Introduction to Journals Marketing
An introduction to the changing and challenging role of promoting journals
in today's market.
20 Nov 07 - Introduction to Journals Publishing
This is an introductory course covering all aspects of journals publishing,
from peer review to online delivery. This course will provide delegates
with a clear understanding of how all the elements in this fast-moving area
fit together.
28 Nov 07 - Effective Journals Marketing
This course is for experienced marketing professionals, and will give them
the opportunity to review and expand their existing skills to meet the needs
of the fast changing journals market.
6-7 Dec 07 - Strategy Development and Execution: making the most of your
publishing business
This 24 hour residential management workshop will give an applied
introduction to strategic planning, focusing on the practical skills and
essential tools needed by senior managers to devise and deliver a successful
plan. This has been planned to coincide with the Online Exhibition, and will
be taking place in London.
10 Dec 07 - Introduction to Copyright
This is an essential introductory course for anyone in editorial,
production, marketing and permissions needing to understand contracts and
licences.
12 Dec 07 - Journal Development
This course offers an overview of current and future market trends and
examines development strategies and options for different types of journal.
For information on all ALPSP courses visit:
http://www.alpsp.org/ngen_public/default.asp?ID=204
Amanda Whiting, Training Coordinator
Association of Learned and Professional Society Publishers
email: [log in to unmask], telephone: 01865 247776
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